Google (GOOG)

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577.33 +5.73  +1.00% NASDAQ Sep 2, 8:00PM BATS Real time Currency in USD

Google Total Return Price:

577.85 for Sept. 2, 2014

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Google Historical Total Return Price Data

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Export Data Date Range:
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Data for this Date Range  
Sept. 2, 2014 577.85
Aug. 29, 2014 571.60
Aug. 28, 2014 569.20
Aug. 27, 2014 571.00
Aug. 26, 2014 577.86
Aug. 25, 2014 580.20
Aug. 22, 2014 582.56
Aug. 21, 2014 583.37
Aug. 20, 2014 584.49
Aug. 19, 2014 586.86
Aug. 18, 2014 582.16
Aug. 15, 2014 573.48
Aug. 14, 2014 574.65
Aug. 13, 2014 574.78
Aug. 12, 2014 562.73
Aug. 11, 2014 567.88
Aug. 8, 2014 568.77
Aug. 7, 2014 563.36
Aug. 6, 2014 566.37
Aug. 5, 2014 565.07
Aug. 4, 2014 573.15
Aug. 1, 2014 566.07
July 31, 2014 571.60
July 30, 2014 587.42
July 29, 2014 585.61
   
July 28, 2014 590.60
July 25, 2014 589.02
July 24, 2014 593.35
July 23, 2014 595.98
July 22, 2014 594.74
July 21, 2014 589.47
July 18, 2014 595.08
July 17, 2014 573.73
July 16, 2014 582.66
July 15, 2014 584.78
July 14, 2014 584.87
July 11, 2014 579.18
July 10, 2014 571.10
July 9, 2014 576.08
July 8, 2014 571.09
July 7, 2014 582.25
July 3, 2014 584.73
July 2, 2014 582.34
July 1, 2014 582.67
June 30, 2014 575.28
June 27, 2014 577.24
June 26, 2014 576.00
June 25, 2014 578.65
June 24, 2014 564.62
June 23, 2014 564.95

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About Total Return Price

Total return price is a theoretical price that helps investors look at their returns over time, accounting for both price appreciation and dividends received rather than price alone. It is the best way to calculate the actual returns on a stock over a period of time.

YCharts' total return price assumes that all dividends were reinvested and that no taxes were collected on dividend payments. This follows Center for Research in Security Prices (CRSP) methodology.

When calculating the return on an investment, an investor should look both at the changes in the value of the stock price as well as the gains from dividend payments. For example, if you buy a stock for $10, its price appreciates to $15 and it pays a $1 dividend, and you sell it, you have made $5 from the change in price and $1 from dividends. This $6 increase is your total gain, and your total return is 60%.

The total return price helps you to look backward to determine an equivalent price that you would have paid to get the same returns from a stock that paid no dividends (also adjusted for splits). Let's look at the previous example again.

Assumptions:
Price paid (1/1/01): $10.00
Closing price (12/30/01): $15.00
Dividend Paid (12/31/01): $1.00
Closing Price (12/31/01): $15.00

Your total returns for the year: $6.00 or 60%

Calculating Total Return Price:

12/31/01:
Actual Price: $15.00
Total Return Price: $15.00
The most recent total return price is always equal to the current price.

12/30/01:
Actual Price: $15.00
Total Return Price: $14.00 = $15.00 x (1-$1/$15.00)
The $1 dividend was 1/15 of the value of the stock, so if you could have received the dividend immediately after buying the stock on 12/30/01, you could have paid $14 for the stock and had a stock worth $15 because of the dividend that was paid.

1/1/01:
Actual Price: $10.00
Total Return Price: $9.33 = $10 x (1-$1/$15.00)
This is exactly like the previous problem. We received 1/15th of the stock's value on 12/30/01, so looking back we need to remove this value from the historical total returns price.
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GOOG Total Return Price Benchmarks

Companies
Twitter 49.75
Facebook 74.82
Yelp 82.42

GOOG Total Return Price Range, Past 5 Years

Minimum 509.96 May 7 2014
Maximum 595.98 Jul 23 2014
Average 558.45

GOOG Total Return Price Excel Add-In Codes

  • Metric Code: total_return_price
  • Latest data point: =YCP("GOOG", "total_return_price")
  • Last 5 data points: =YCS("GOOG", "total_return_price", -4)

To find the codes for any of our financial metrics, see our Complete Reference of Metric Codes.

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