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548.46 -3.57  -0.65% NASDAQ Mar 31, 5:00PM BATS Real time Currency in USD

Google Total Return Price:

548.46 for March 31, 2015

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Google Historical Total Return Price Data

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Export Data Date Range:
Data for this Date Range  
March 31, 2015 548.46
March 30, 2015 552.03
March 27, 2015 548.34
March 26, 2015 555.17
March 25, 2015 558.78
March 24, 2015 570.19
March 23, 2015 558.81
March 20, 2015 560.36
March 19, 2015 557.99
March 18, 2015 559.50
March 17, 2015 550.84
March 16, 2015 554.51
March 13, 2015 547.32
March 12, 2015 555.51
March 11, 2015 551.18
March 10, 2015 555.01
March 9, 2015 568.85
March 6, 2015 567.68
March 5, 2015 575.33
March 4, 2015 573.37
March 3, 2015 573.64
March 2, 2015 571.34
Feb. 27, 2015 558.40
Feb. 26, 2015 555.48
Feb. 25, 2015 543.87
Feb. 24, 2015 536.09
   
Feb. 23, 2015 531.91
Feb. 20, 2015 538.95
Feb. 19, 2015 542.87
Feb. 18, 2015 539.70
Feb. 17, 2015 542.84
Feb. 13, 2015 549.01
Feb. 12, 2015 542.93
Feb. 11, 2015 535.97
Feb. 10, 2015 536.94
Feb. 9, 2015 527.83
Feb. 6, 2015 531.00
Feb. 5, 2015 527.58
Feb. 4, 2015 522.76
Feb. 3, 2015 529.24
Feb. 2, 2015 528.48
Jan. 30, 2015 534.52
Jan. 29, 2015 510.66
Jan. 28, 2015 510.00
Jan. 27, 2015 518.63
Jan. 26, 2015 535.21
Jan. 23, 2015 539.95
Jan. 22, 2015 534.39
Jan. 21, 2015 518.04
Jan. 20, 2015 506.90
Jan. 16, 2015 508.08

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About Total Return Price

Total return price is a theoretical price that helps investors look at their returns over time, accounting for both price appreciation and dividends received rather than price alone. It is the best way to calculate the actual returns on a stock over a period of time.

YCharts' total return price assumes that all dividends were reinvested and that no taxes were collected on dividend payments. This follows Center for Research in Security Prices (CRSP) methodology.

When calculating the return on an investment, an investor should look both at the changes in the value of the stock price as well as the gains from dividend payments. For example, if you buy a stock for $10, its price appreciates to $15 and it pays a $1 dividend, and you sell it, you have made $5 from the change in price and $1 from dividends. This $6 increase is your total gain, and your total return is 60%.

The total return price helps you to look backward to determine an equivalent price that you would have paid to get the same returns from a stock that paid no dividends (also adjusted for splits). Let's look at the previous example again.

Assumptions:
Price paid (1/1/01): $10.00
Closing price (12/30/01): $15.00
Dividend Paid (12/31/01): $1.00
Closing Price (12/31/01): $15.00

Your total returns for the year: $6.00 or 60%

Calculating Total Return Price:

12/31/01:
Actual Price: $15.00
Total Return Price: $15.00
The most recent total return price is always equal to the current price.

12/30/01:
Actual Price: $15.00
Total Return Price: $14.00 = $15.00 x (1-$1/$15.00)
The $1 dividend was 1/15 of the value of the stock, so if you could have received the dividend immediately after buying the stock on 12/30/01, you could have paid $14 for the stock and had a stock worth $15 because of the dividend that was paid.

1/1/01:
Actual Price: $10.00
Total Return Price: $9.33 = $10 x (1-$1/$15.00)
This is exactly like the previous problem. We received 1/15th of the stock's value on 12/30/01, so looking back we need to remove this value from the historical total returns price.
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GOOG Total Return Price Benchmarks

Companies
Twitter 49.89
Facebook 83.20
Yahoo! 44.95

GOOG Total Return Price Range, Past 5 Years

Minimum 492.55 Jan 12 2015
Maximum 596.08 Sep 19 2014
Average 550.18

GOOG Total Return Price Excel Add-In Codes

  • Metric Code: total_return_price
  • Latest data point: =YCP("GOOG", "total_return_price")
  • Last 5 data points: =YCS("GOOG", "total_return_price", -4)

To find the codes for any of our financial metrics, see our Complete Reference of Metric Codes.

Access our powerful Excel Add-in with a YCharts Professional Membership. Learn More.

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