priceline.com Profit Margin: 32.32%
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PCLN Profit Margin Rankings
| Overall | 95th percentile | 213 of 4441 |
| Sector | 97th percentile | 23 of 868 in Services |
| Industry | 71st percentile | 2 of 7 in General Entertainment |
PCLN Profit Margin Range, Past 5 Years
| Minimum | -544.55% | Dec 1999 |
| Maximum | 65.92% | Sep 2005 |
| Average | -42.96% |
About Profit Margin
Profit margin represents the percentage of revenue that a company keeps as profit after accounting for fixed and variable costs. It is calculated by dividing net income by revenue. The profit margin is mainly used for internal comparisons, because acceptable profit margins vary between industries. In general, narrow profit margins indicate increased volatility. For companies with significant fixed costs, wide profit margins reduce the risk that a decline in sales will cause a net profit loss.
Displayed as a percentage, profit margin can be thought as the amount of profit that a company keeps per dollar of revenue. For example, if a company has a profit margin of 43%, the company keeps $.43 of each dollar of revenue.
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