Sturm Ruger & Company (RGR)

38.97 -0.76 -1.91% May 31, 8:00PM Go Pro

Sturm Ruger & Company Valuation

No matter how good a company is, if the price that you pay to buy it is too high, you won't make much money. These valuation metrics should give you a sense of reasonable prices, but be careful with them. Always seek to understand why a valuation is changing over time.

Price Multiples

Price Multiples show how much you get for the price you pay. They can fluctuate drastically over time. Looking at price multiples over time and comparing to those of competitors will help to triangulate a reasonable valuation.

Price to Sales Ratio

Tells you how much you are paying for one dollar of sales.

RGR 2.041

SWHC 1.031

BDE 1.813

ELY 0.4047

Price to Earnings Ratio

Tells you how much you are paying for one dollar of earnings.

RGR 15.85

SWHC 168.50

BDE 33.52

ELY 84.50

Price to Book

Tells you how much you are paying for one dollar of net assets (net assets is total assets - total liabilities).

RGR 4.984

SWHC 4.330

BDE 1.168

ELY 0.6616

Enterprise Valuation

Enterprise Value (EV) multiples tell you what you would get if you were to buy the whole company (including paying off all debt). Similar to price multiples, they can be compared across time and with peers.

EV / EBITDA Pro

Tells you how much you pay for one dollar of earnings before interest, taxes, depreciation and amortization if you were buying the whole company.

RGR Go Pro

SWHC Go Pro

BDE Go Pro

ELY Go Pro

EV / Revenue Pro

Tells you how much you pay for one dollar of sales if you were buying the whole company.

RGR Go Pro

SWHC Go Pro

BDE Go Pro

ELY Go Pro

EV / EBIT Pro

Tells you how much you pay for one dollar of earnings before interest and taxes if you were buying the whole company.

RGR Go Pro

SWHC Go Pro

BDE Go Pro

ELY Go Pro

EV / Free Cash Flow Pro

Tells how much you are paying for one dollar of current free cash flow if you were buying the whole company.

RGR Go Pro

SWHC Go Pro

BDE Go Pro

ELY Go Pro

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Options

RGR News

RT @IncrementalWealth $RGR. They're equity flotsam being carried by market movement. By July (mid) expect up trend. == Good word 'Flotsam'.
about 5 hours ago by CoolBreeze

@LukeKramer Like I said, it's not just about $RGR. They're equity flotsam being carried by market movement. By July (mid) expect up trend.
about 7 hours ago by IncrementalWealth

@IndianTrader Let's hope so, i'm in at 38. $RGR
about 8 hours ago by boseyjones

RT @CoolBreeze $RGR Volume remains below average. However, the violation of 200 dma is of concern. Must get back above $39 == close enough.
about 9 hours ago by CoolBreeze

RGR Crosses Below Key Moving Average Level
May 31, 4:11PM

$RGR I sold WAY too early, this pulled back well below where I thought it would go.
about 10 hours ago by ea32da32

The Ultimate Fear Trade: http://stks.co/43Oj's Guide to Investing for the End of the World $RGR http://stks.co/43Ok
about 10 hours ago by Street_Insider

$RGR I think we have found the cellar. My 30 day price target remains at $45. Holding.
about 10 hours ago by IndianTrader

The Ultimate Fear Trade: Streetinsider.com's Guide to Investing for the End of the World
May 31, 3:19PM Street Insider

$RGR Volume remains below average. However, the violation of 200 dma is of concern. Must get back above $39 and never look back.
about 12 hours ago by CoolBreeze

$RGR As I have said mucho, I will looking to start a position in the 32-36 range if it continues breakdown.
about 12 hours ago by IncrementalWealth

@markajor $RGR has better fundamentals
about 12 hours ago by IncrementalWealth

Gun Sales Continue To Surge As Gun Manufacturers Struggle To Meet Demand. http://stks.co/43Is $RGR $SWHC
about 12 hours ago by abubnic

$RGR just feel that $SWHC is better play here. Like their guns better too. M&P models are nice.
about 13 hours ago by markajor

RT @abubnic Surge in gun purchases b/c people wanted them before new gun control laws came into force. $RGR $SWHC RGR $50 stock
about 13 hours ago by johnkelly

Surge in gun purchases b/c people wanted them before new gun control laws came into force. $RGR $SWHC
about 13 hours ago by abubnic

$RGR anecdotal evidence... have noticed more of my friends taking their kids to after school shooting lessons...buying guns and gun safes.
about 13 hours ago by koffeedragon

$RGR weekly charts show extreme selling..http://goo.gl/a0cLi
about 14 hours ago by markajor

$RGR Dir Cosentino Jr now DOWN $17,400 since his 5/23 Form 4. Basis $39.25 for 15,000 shares.
about 14 hours ago by BigKarma

Starter position in $RGR guns baby
about 14 hours ago by boseyjones

stewdomer/teevee (9:40am): $RGR washout at 38 bux
about 14 hours ago by teevee

$RGR down 34% in 3 weeks
about 14 hours ago by markajor

$RGR growth to value quickly! Can't rally on Zombies in Miami not good.
about 14 hours ago by markajor

$RGR This move makes no sense but I don't think it's anything to worry about, just going to pick up more cheaper. Still a great company
about 14 hours ago by SpiritWarrior

$RGR 200dma broken. people will start bailing now.
about 14 hours ago by markajor

Get An Even Better Deal On RGR Than Director Cosentino Jr. Did
May 31, 11:17AM

$RGR makes no sense this move.
about 14 hours ago by CoolBreeze

RT @markajor $RGR fundamentals mean nothing in this market. Exactly.
about 14 hours ago by LukeKramer

$RGR the other gun $SWHC holding up better. Better products, not better fundamentals though.
about 15 hours ago by markajor

$RGR if it ever takes off. It will take 4 days for the shorts to cover. so may see big move. That being said it is weak right now.
about 15 hours ago by markajor

$RGR i'm adding more shares if this hit's $38 flat.
about 15 hours ago by Stylez777

$RGR fundamentals mean nothing in this market
about 15 hours ago by markajor

$RGR 200dma @ 38.01 and closing fast
about 15 hours ago by markajor

5 Cash Hoarding Consumer Stocks Commanding Profits
May 30, 5:01PM

Stocks to Watch: Research in Motion, Monsanto, Pep Boys
May 30, 9:24AM

Restocked Sturm Ruger Resumes Taking Gun Orders
May 29, 7:41PM

UPDATE 1-Gun maker Sturm Ruger able to take orders again
May 29, 5:56PM

InPlay: Sturm Ruger resumes normal acceptance of orders
May 29, 5:10PM

Sturm, Ruger resumes normal acceptance of orders
May 29, 5:10PM

Sturm Ruger (RGR) Opens Up Ordering After Temporary Pause
May 29, 5:07PM Street Insider

Sturm, Ruger & Company, Inc. Resumes Normal Acceptance of Orders
May 29, 5:05PM Business Wire

'Buy Zones' For The DIY Portfolio, Part 4b: Consumer Discretionary
May 26, 9:56PM

Sturm, Ruger & Company Enters Oversold Territory
May 25, 10:59AM

Building A Do-It-Yourself Dividend Portfolio Part 4: Consumer Discretionary
May 25, 8:12AM

Thursday 5/24 Insider Buying Report: BBY, RGR
May 24, 3:35PM

Smith & Wesson Arms Us Right
May 24, 2:20PM Fool

Start Small, Win Big
May 23, 8:14PM Fool

More Answers to Your Investing Questions
May 23, 7:00AM Investor Place

Linkedin Corporation, Exelon Among Stocks Down on Above-average Volume Monday
May 21, 4:32PM Fox Business

Smith & Wesson Shoots from the Hip, Takes Down Analyst Estimates
May 21, 9:14AM Benzinga

Are you rotating along with the market?
May 18, 11:37AM

Consumer Cyclical Sector Wrap
May 17, 4:41PM Fox Business

Europe Woes Send Stocks Falling As Volume Picks Up
May 16, 4:27PM

Stocks In The Red After Fed Minutes; Google Adds 2%
May 16, 3:28PM

Stocks Up But Off Highs Ahead Of Fed Minutes; Google Adds 3%
May 16, 1:14PM

Stocks Give Up Gains After ECB News; Fed Minutes On Tap
May 16, 12:03PM

Leading Stocks Get Hit As Correction Rolls On
May 15, 1:29PM

Arctic Cat Hits A Bump In The Road With 2013 Outlook
May 15, 1:07PM

Polaris Hangs Tough Amid Volatility
May 14, 6:14PM

Stocks Down In Lower Trade; Sturm Ruger, Advance Auto Fall
May 14, 12:01PM

This Just In: More Upgrades and Downgrades
May 10, 8:45PM Fool

UPDATE: Benchmark Initiates Coverage on Sturm, Ruger & Company
May 10, 9:20AM Benzinga

Benchmark Starts Sturm Ruger (RGR) at Buy; Premier U.S. Firearms Manufacturer Sees Growing Social Acceptance
May 10, 7:30AM Street Insider

Coverage initiated on Sturm Ruger by The Benchmark Company
May 10, 12:12AM

Sturm, Ruger & Company. Enters Oversold Territory
May 09, 10:26AM

STURM RUGER & CO INC Financials
May 08, 1:04PM

Cash Dividend On The Way From Sturm, Ruger & Co.
May 08, 10:12AM

Zacks Investment Ideas feature highlights: Johnson and Johnson, Sturm, Ruger, Boston Beer, Regal Cinema and Coinstar/Redbox
May 07, 4:49AM

STURM RUGER & CO INC Files SEC form 8-K, Submission of Matters to a Vote of Security Holders, Other Events
May 04, 5:15PM

Stocks At Lows, Nasdaq Notching Biggest Loss Of Year
May 04, 12:07PM

Time to Unload This Gun Stock
May 04, 1:17AM Investor Place

Strategies for "Tough Times" - Investment Ideas
May 04, 12:00AM Zacks

Stocks Tumble, Volume Climbs And Leaders Get Hit
May 03, 4:30PM

Why Stock Dividends are Sexy Right Now
May 03, 4:24PM

Sturm Ruger Stock Still Shooting The Lights Out
May 03, 2:36PM

Sturm Ruger Shows Up with Guns Blazing
May 03, 1:48PM

Sturm Ruger & Co. Inc. (RGR): Zacks Rank Buy
May 03, 1:00AM

Sturm Ruger & Co. Inc. - Momentum
May 03, 12:00AM Zacks

Sturm, Ruger & Co. Beats on Both Top and Bottom Lines
May 02, 10:36AM Fool

UPDATE 1-Sturm Ruger profit doubles on new gun launches
May 01, 5:48PM

Recent Quotes

Symbol	Price	Chg	Chg %	Market Cap
RGR	38.97	-0.76	-1.91%	760.83M
RGP	21.52	-0.51	-2.31%	3.468B
RGLD	67.64	-1.06	-1.54%	4.040B
RGI	53.10	-0.28	-0.52%
RGEN	4.09	-0.18	-4.22%	131.22M
RGCO	17.41	-0.04	-0.23%	80.79M
RGC	13.75	-0.08	-0.58%	2.141B
RGA	50.17	-0.06	-0.12%	3.686B
RFV	32.45	-0.03	-0.11%
RFMI	1.761	+0.00	+0.08%	19.32M

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