Sturm Ruger (RGR)

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62.65 -1.78  -2.76% NYSE Apr 17, 8:00PM BATS Real time Currency in USD

Sturm Ruger Gross Profit Margin (Quarterly):

34.98% for Dec. 31, 2013

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Sturm Ruger Gross Profit Margin (Quarterly) Chart

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Sturm Ruger Historical Gross Profit Margin (Quarterly) Data

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Data for this Date Range  
Dec. 31, 2013 34.98%
Sept. 30, 2013 36.82%
June 30, 2013 39.39%
March 31, 2013 39.32%
Dec. 31, 2012 34.89%
Sept. 30, 2012 36.03%
June 30, 2012 37.75%
March 31, 2012 37.20%
Dec. 31, 2011 32.36%
Sept. 30, 2011 36.18%
June 30, 2011 35.75%
March 31, 2011 31.81%
Dec. 31, 2010 32.01%
Sept. 30, 2010 31.82%
June 30, 2010 33.76%
March 31, 2010 33.88%
Dec. 31, 2009 33.29%
Sept. 30, 2009 30.60%
June 30, 2009 34.58%
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About Gross Profit Margin

A gross profit margin is the difference between sales and the cost of goods sold divided by revenue. This represents the percentage of each dollar of a company's revenue available after accounting for cost of goods sold.

If a company produces phones and earns $32 million in sales but pays $24 million for the items sold, then the company's gross profit margin would be ($32M - $24M) / $32M = 25 percent.

Cutting costs result in higher gross profit margins. If a company sells phones for 500 dollars and the cost of the producing the phone is $250, the current gross profit margin is 50 percent ((500-250)/500). If the company is able to reduce production costs from $250 to $200, the gross profit margin is 60 percent ((500-200)/500).

Note : Profit margins are very dependent on sector. Companies that sell bland potato chips may not have very high margins, but will sell a sizable quantity of potato chips. A company that sells consulting services will likely have higher profit margins, but sell lower quantities.
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RGR Gross Profit Margin (Quarterly) Benchmarks

Companies
Smith & Wesson Holding 40.20%
Alliant Techsystems 23.93%
Taser International 63.84%

RGR Gross Profit Margin (Quarterly) Range, Past 5 Years

Minimum 30.60% Sep 2009
Maximum 39.39% Jun 2013
Average 34.86%
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