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McDonald's (MCD)

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99.12 -0.20  -0.20% NYSE Apr 23, 4:01PM BATS Real time Currency in USD

McDonald's Profit Margin (Quarterly):

17.98% for March 31, 2014

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McDonald's Historical Profit Margin (Quarterly) Data

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Data for this Date Range  
March 31, 2014 17.98%
Dec. 31, 2013 19.69%
Sept. 30, 2013 20.79%
June 30, 2013 19.71%
March 31, 2013 19.23%
Dec. 31, 2012 20.08%
Sept. 30, 2012 20.34%
June 30, 2012 19.48%
March 31, 2012 19.35%
Dec. 31, 2011 20.18%
Sept. 30, 2011 21.03%
June 30, 2011 20.42%
March 31, 2011 19.78%
Dec. 31, 2010 19.99%
Sept. 30, 2010 22.02%
June 30, 2010 20.62%
March 31, 2010 19.43%
Dec. 31, 2009 20.37%
Sept. 30, 2009 20.85%
June 30, 2009 19.37%
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About Profit Margin

Profit margin represents the percentage of revenue that a company keeps as profit after accounting for fixed and variable costs. It is calculated by dividing net income by revenue. The profit margin is mainly used for internal comparisons, because acceptable profit margins vary between industries. In general, narrow profit margins indicate increased volatile earnings. For companies with significant fixed costs, wide profit margins reduce the risk that a decline in sales will cause a net profit loss.

Displayed as a percentage, profit margin can be thought as the amount of profit that a company keeps per dollar of revenue. For example, if a company has a profit margin of 43%, the company keeps $.43 of each dollar of revenue.
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MCD Profit Margin (Quarterly) Benchmarks

Companies
Starbucks 12.75%
Chipotle Mexican Grill 9.19%
Yum Brands 7.68%

MCD Profit Margin (Quarterly) Range, Past 5 Years

Minimum 17.98% Mar 2014
Maximum 22.02% Sep 2010
Average 20.04%
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