McDonald's Corporation (MCD)

101.54 +0.42  +0.42%  May 17, 8:00PM
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McDonald's Corporation Gross Profit Margin Quarterly:

37.61% for March 31, 2013
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McDonald's Corporation Gross Profit Margin Quarterly Chart

    McDonald's Corporation Historical Gross Profit Margin Quarterly Data

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    March 31, 2013 37.61%
    Dec. 31, 2012 39.24%
    Sept. 30, 2012 39.91%
    June 30, 2012 39.27%
    March 31, 2012 38.46%
    Dec. 31, 2011 39.77%
    Sept. 30, 2011 40.56%
    June 30, 2011 39.47%
    March 31, 2011 38.30%
    Dec. 31, 2010 39.82%
    Sept. 30, 2010 41.34%
    June 30, 2010 40.31%
    March 31, 2010 38.50%
    Dec. 31, 2009 39.40%
    Sept. 30, 2009 39.83%
    June 30, 2009 38.42%
    March 31, 2009 36.64%
    Dec. 31, 2008 37.30%
    Sept. 30, 2008 37.71%
    June 30, 2008 36.62%
    March 31, 2008 Go Pro
    Dec. 31, 2007 Go Pro
    Sept. 30, 2007 Go Pro
    June 30, 2007 Go Pro
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    Dec. 31, 2006 Go Pro
    Sept. 30, 2006 Go Pro
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    March 31, 2006 Go Pro
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    About Gross Profit Margin

    A gross profit margin is the difference between sales and the cost of goods sold divided by revenue. This represents the percentage of each dollar of a company's revenue available after accounting for cost of goods sold.

    If a company produces phones and earns $32 million in sales but pays $24 million for the items sold, then the company's gross profit margin would be ($32M - $24M) / $32M = 25 percent.

    Cutting costs result in higher gross profit margins. If a company sells phones for 500 dollars and the cost of the producing the phone is $250, the current gross profit margin is 50 percent ((500-250)/500). If the company is able to reduce production costs from $250 to $200, the gross profit margin is 60 percent ((500-200)/500).

    Note : Profit margins are very dependent on sector. Companies that sell bland potato chips may not have very high margins, but will sell a sizable quantity of potato chips. A company that sells consulting services will likely have higher profit margins, but sell lower quantities.
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    MCD Gross Profit Margin Quarterly Benchmarks

    Companies
    Chipotle Mexican Grill 26.34%
    Yum Brands 30.34%
    Starbucks Corporation 56.96%

    MCD Gross Profit Margin Quarterly Rankings

    Overall 73rd percentile
    2027 of 7593
    Sector 61st percentile
    260 of 671 in Consumer Cyclical
    Industry 70th percentile
    17 of 58 in Restaurants

    MCD Gross Profit Margin Quarterly Range, Past 5 Years

    Minimum 36.62% Jun 2008
    Maximum 41.34% Sep 2010
    Average 38.92%