### Visa (V)

201.87 +0.16  +0.08% NYSE Dec 6, 8:00PM BATS Real time Currency in USD

# Visa Gross Profit Margin (Quarterly):

79.11% for Sept. 30, 2013

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## Visa Historical Gross Profit Margin (Quarterly) Data

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Data for this Date Range
Sept. 30, 2013 79.11%
June 30, 2013 79.67%
March 31, 2013 79.55%
Dec. 31, 2012 80.18%
Sept. 30, 2012 78.69%
June 30, 2012 79.06%
March 31, 2012 79.29%
Dec. 31, 2011 80.88%
Sept. 30, 2011 79.27%
June 30, 2011 80.45%
March 31, 2011 80.80%
Dec. 31, 2010 80.47%

Sept. 30, 2010 77.70%
June 30, 2010 80.88%
March 31, 2010 79.17%
Dec. 31, 2009 80.66%
Sept. 30, 2009 75.20%
June 30, 2009 76.97%
March 31, 2009 76.68%
Dec. 31, 2008 77.46%
Sept. 30, 2008 Go Pro
June 30, 2008 Go Pro
March 31, 2008 Go Pro
Dec. 31, 2007 Go Pro

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A gross profit margin is the difference between sales and the cost of goods sold divided by revenue. This represents the percentage of each dollar of a company's revenue available after accounting for cost of goods sold.

If a company produces phones and earns \$32 million in sales but pays \$24 million for the items sold, then the company's gross profit margin would be (\$32M - \$24M) / \$32M = 25 percent.

Cutting costs result in higher gross profit margins. If a company sells phones for 500 dollars and the cost of the producing the phone is \$250, the current gross profit margin is 50 percent ((500-250)/500). If the company is able to reduce production costs from \$250 to \$200, the gross profit margin is 60 percent ((500-200)/500).

Note : Profit margins are very dependent on sector. Companies that sell bland potato chips may not have very high margins, but will sell a sizable quantity of potato chips. A company that sells consulting services will likely have higher profit margins, but sell lower quantities.