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Google (GOOG)

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526.94 -7.87  -1.47% NASDAQ Apr 23, 8:00PM BATS Real time Currency in USD

Google PS Ratio (TTM):

7.319 for April 23, 2014

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Google PS Ratio (TTM) Chart

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Google Historical PS Ratio (TTM) Data

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Data for this Date Range  
April 23, 2014 7.319
April 22, 2014 7.428
April 21, 2014 7.342
April 17, 2014 7.446
April 16, 2014 7.730
April 15, 2014 7.451
April 14, 2014 7.396
April 11, 2014 7.370
April 10, 2014 7.513
April 9, 2014 7.835
April 8, 2014 7.707
April 7, 2014 7.474
April 4, 2014 7.544
April 3, 2014 7.913
April 2, 2014 7.875
April 1, 2014 7.877
March 31, 2014 7.736
March 28, 2014 6.337
March 27, 2014 6.319

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About Price to Sales Ratio

The price to sales ratio (PS ratio) is calculated by dividing stock price by the revenue per share. It is most useful for comparing companies within a sector or industry because "normal" values for this ratio vary from industry to industry. In general, low price to sales ratios are more appealing because they suggest that a company is undervalued.

An example illustrating why PS ratios should not be compared across industries: On June 21, 2010, Starbucks had a PS ratio of 1.12 while Yahoo! had a PS ratio of 2.56. In other words, Yahoo! shareholders were paying $2.56 for $1 of sales while Starbucks shareholders would only pay $1.12 for $1 of sales. However, at that same moment, the two companies' price to earnings ratios were virtually identical (Starbucks: 28.09 and Yahoo!: 27.78). Hence, shareholders were paying nearly the same amount for $1.00 in earnings. The PS ratios, though, are less comparable since Yahoo!'s profit margins are much higher than that of Starbucks.

For more information on evaluating valuation multiples similar to this, please see our original white paper research : Making Sense Of Valuation Multiples.
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GOOG PS Ratio (TTM) Benchmarks

TripAdvisor 12.81
Yelp 18.18

GOOG PS Ratio (TTM) Range, Past 5 Years

Minimum 6.319 Mar 27 2014
Maximum 7.913 Apr 3 2014
Average 7.453

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