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525.40 -1.54  -0.29% NASDAQ Apr 24, 4:59PM BATS Real time Currency in USD

Google Gross Profit Margin (Quarterly):

61.34% for March 31, 2014

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Google Historical Gross Profit Margin (Quarterly) Data

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Data for this Date Range  
March 31, 2014 61.34%
Dec. 31, 2013 55.88%
Sept. 30, 2013 56.94%
June 30, 2013 57.02%
March 31, 2013 57.45%
Dec. 31, 2012 56.91%
Sept. 30, 2012 55.24%
June 30, 2012 60.39%
March 31, 2012 64.41%
Dec. 31, 2011 65.01%
Sept. 30, 2011 65.25%
June 30, 2011 64.86%
March 31, 2011 65.76%
Dec. 31, 2010 65.09%
Sept. 30, 2010 64.97%
June 30, 2010 63.83%
March 31, 2010 63.81%
Dec. 31, 2009 63.92%
Sept. 30, 2009 62.56%
June 30, 2009 61.83%
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About Gross Profit Margin

A gross profit margin is the difference between sales and the cost of goods sold divided by revenue. This represents the percentage of each dollar of a company's revenue available after accounting for cost of goods sold.

If a company produces phones and earns $32 million in sales but pays $24 million for the items sold, then the company's gross profit margin would be ($32M - $24M) / $32M = 25 percent.

Cutting costs result in higher gross profit margins. If a company sells phones for 500 dollars and the cost of the producing the phone is $250, the current gross profit margin is 50 percent ((500-250)/500). If the company is able to reduce production costs from $250 to $200, the gross profit margin is 60 percent ((500-200)/500).

Note : Profit margins are very dependent on sector. Companies that sell bland potato chips may not have very high margins, but will sell a sizable quantity of potato chips. A company that sells consulting services will likely have higher profit margins, but sell lower quantities.
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GOOG Gross Profit Margin (Quarterly) Benchmarks

Companies
TripAdvisor 97.85%
Twitter 53.58%
Yelp 93.03%

GOOG Gross Profit Margin (Quarterly) Range, Past 5 Years

Minimum 55.24% Sep 2012
Maximum 65.76% Mar 2011
Average 61.62%
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