Walt Disney Gross Profit Margin Quarterly:
18.45% for Dec. 31, 2012Walt Disney Historical Gross Profit Margin Quarterly Data
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| Data for this Date Range | |
|---|---|
| Dec. 31, 2012 | 18.45% |
| Sept. 30, 2012 | 18.77% |
| June 30, 2012 | 26.70% |
| March 31, 2012 | 17.52% |
| Dec. 31, 2011 | 20.34% |
| Sept. 30, 2011 | 17.91% |
| June 30, 2011 | 22.91% |
| March 31, 2011 | 16.83% |
| Dec. 31, 2010 | 18.10% |
| Sept. 30, 2010 | 15.61% |
| June 30, 2010 | 22.79% |
| March 31, 2010 | 17.62% |
| Dec. 31, 2009 | 14.52% |
| Sept. 30, 2009 | 16.16% |
| June 30, 2009 | 18.59% |
| March 31, 2009 | 15.91% |
| Dec. 31, 2008 | 12.68% |
| Sept. 30, 2008 | 15.79% |
| June 30, 2008 | 21.88% |
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About Gross Profit Margin
A gross profit margin is the difference between sales and the cost of goods sold divided by revenue. This represents the percentage of each dollar of a company's revenue available after accounting for cost of goods sold.
If a company produces phones and earns $32 million in sales but pays $24 million for the items sold, then the company's gross profit margin would be ($32M - $24M) / $32M = 25 percent.
Cutting costs result in higher gross profit margins. If a company sells phones for 500 dollars and the cost of the producing the phone is $250, the current gross profit margin is 50 percent ((500-250)/500). If the company is able to reduce production costs from $250 to $200, the gross profit margin is 60 percent ((500-200)/500).
Note : Profit margins are very dependent on sector. Companies that sell bland potato chips may not have very high margins, but will sell a sizable quantity of potato chips. A company that sells consulting services will likely have higher profit margins, but sell lower quantities.
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DIS Gross Profit Margin Quarterly Benchmarks
| Companies | |
|---|---|
| Viacom | 50.91% |
| Time Warner | 45.96% |
| News Corporation | 37.73% |
DIS Gross Profit Margin Quarterly Rankings
| Overall |
59th percentile 3216 of 8002 |
| Sector |
28th percentile 516 of 725 in Consumer Cyclical |
| Industry |
31st percentile 33 of 48 in Media - Diversified |
DIS Gross Profit Margin Quarterly Range, Past 5 Years
| Minimum | 12.68% | Dec 2008 |
| Maximum | 26.70% | Jun 2012 |
| Average | 18.37% |
