CLX Key Stats
- Bill Ackman Strikes Again: P&G’s McDonald Out, Lafley In The Daily Ticker May 24
- Are Consumer Staples Stocks Still Undervalued? Fool May 24
- [video] Lafley Back at P&G May 24
- Searching For -- And Finding -- The Silver Lining At Dismal Dell May 23
- Clorox Chief Talks Dividend Streak, Future Growth And How Icahn Missed Out May 23
- [video] What to Make of Bernanke's Testimony? May 22
- Deflation Spell Could Send S&P 500 To 825 In 2015 May 21
- Clorox Hikes Dividend, But Is It A Buy At Current Levels? May 21
- My 5 Points For Managing My Retirement Investing Behavior May 20
- [video] Monday's Market Roadmap May 20
CLX Total Returns Comparison
This total returns chart shows the returns to an investor from both price appreciation and dividends (dividends are assumed to be reinvested). Clorox Company is up 29.74% over the last year vs S&P 500 Total Return up 27.96%, Procter & Gamble up 35.57%, and Colgate-Palmolive Company up 27.25%.
Fundamental analysis of a business involves analyzing its financial statements and health, its management and competitive advantages. The key financial statements of a company are the income statement, balance sheet and cash flow statement.
Pro Ratings for CLX
Pro Report PDF for CLX
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Pro Strategies Featuring CLX
Did Clorox Company make it into our Pro Portfolio Strategies?
The Clorox Company is an American manufacturer of various food, chemical and various consumer products based in Oakland, California, which is best known for its bleach product, Clorox. The product and the company date to May 3, 1913, when five entrepreneurs, Archibald Taft, a banker; Edward Hughes, a purveyor of wood and coal; Charles Husband, a bookkeeper; Rufus Myers, a lawyer; and William Hussey, a miner, invested $100 a piece to set up the first commercial-scale liquid bleach factory in the United States, on the east side of San Francisco Bay. The firm was first called the Electro-Alkaline Company. The name of its original bleach product, Clorox, was coined as a portmanteau of chlorine and sodium hydroxide, the two main ingredients. The original Clorox packaging featured a diamond-shaped logo, and the diamond shape has persisted in one form or another in Clorox branding to the present. In 1917, the company developed a less concentrated version for household, rather than industrial, use, and sales took off.