Level Chart

Basic Info

Alphabet Inc Cl A (GOOGL) - Traffic Acquisition Costs is at a current level of 16.60B, up from 14.88B last quarter and up from 14.85B one year ago. This is a change of 11.57% from last quarter and 11.78% from one year ago.

Alphabet Inc Cl A Traffic Acquisition Costs refer to the amount of money the company spends to acquire traffic or visitors to its websites and platforms.

Region United States
Source Fiscal.ai

Data provided via Fiscal.ai

Stats

Last Value 16.60B
Latest Period Dec 2025
Last Updated Mar 23 2026, 14:08 EDT
Next Release Apr 15 2026, 08:30 EDT (E)
Average Growth Rate 13.39%
Value from Last Quarter 14.88B
Change from Last Quarter 11.57%
Value from 1 Year Ago 14.85B
Change from 1 Year Ago 11.78%
Frequency Quarterly
Unit USD
Adjustment N/A
Download Source File

Historical Data

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Date Value
December 31, 2025 16.60B
September 30, 2025 14.88B
June 30, 2025 14.70B
March 31, 2025 13.75B
December 31, 2024 14.85B
September 30, 2024 13.72B
June 30, 2024 13.39B
March 31, 2024 12.95B
December 31, 2023 13.99B
September 30, 2023 12.64B
June 30, 2023 12.54B
March 31, 2023 11.72B
December 31, 2022 12.92B
Date Value
September 30, 2022 11.83B
June 30, 2022 12.21B
March 31, 2022 11.99B
December 31, 2021 13.43B
September 30, 2021 11.50B
June 30, 2021 10.93B
March 31, 2021 9.712B
December 31, 2020 10.47B
September 30, 2020 8.166B
June 30, 2020 6.694B
March 31, 2020 7.452B
December 31, 2019 8.501B

Basic Info

Alphabet Inc Cl A (GOOGL) - Traffic Acquisition Costs is at a current level of 16.60B, up from 14.88B last quarter and up from 14.85B one year ago. This is a change of 11.57% from last quarter and 11.78% from one year ago.

Alphabet Inc Cl A Traffic Acquisition Costs refer to the amount of money the company spends to acquire traffic or visitors to its websites and platforms.

Region United States
Source Fiscal.ai

Data provided via Fiscal.ai

Stats

Last Value 16.60B
Latest Period Dec 2025
Last Updated Mar 23 2026, 14:08 EDT
Next Release Apr 15 2026, 08:30 EDT (E)
Average Growth Rate 13.39%
Value from Last Quarter 14.88B
Change from Last Quarter 11.57%
Value from 1 Year Ago 14.85B
Change from 1 Year Ago 11.78%
Frequency Quarterly
Unit USD
Adjustment N/A
Download Source File

Related Securities

Symbol Name Change %
GOOGL Alphabet, Inc. -2.34%