Gross Profit Margin (Quarterly) Chart

Historical Gross Profit Margin (Quarterly) Data

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Date Value
December 31, 2016 86.07%
June 30, 2016 71.94%
December 31, 2015 69.61%
Date Value
June 30, 2015 79.43%
December 31, 2014 82.11%

Gross Profit Margin Definition

Gross Profit Margin is calculated using Gross Profit/Revenue. This metric measures the overall efficiency of a company in being able to turn revenue into gross profit and doing this by keeping cost of goods sold low. An analyst looking at gross profit margin might look for a higher gross profit margin relative to other comparable companies as well as a gross profit margin that is growing.

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Gross Profit Margin (Quarterly) Range, Past 5 Years

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Median

Gross Profit Margin (Quarterly) Benchmarks

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Tencent Holdings Ltd. 55.52%
Meitu, Inc. --
9F, Inc. --
Newborn Town, Inc. --
Baidu, Inc. 39.03%