Gross Profit Margin (Quarterly) Chart

Historical Gross Profit Margin (Quarterly) Data

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Date Value
December 31, 2010 46.17%
June 30, 2010
Date Value
December 31, 2009 0.98%
June 30, 2009 35.26%

Gross Profit Margin Definition

Gross Profit Margin is calculated using Gross Profit/Revenue. This metric measures the overall efficiency of a company in being able to turn revenue into gross profit and doing this by keeping cost of goods sold low. An analyst looking at gross profit margin might look for a higher gross profit margin relative to other comparable companies as well as a gross profit margin that is growing.

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Gross Profit Margin (Quarterly) Range, Past 5 Years

View Gross Profit Margin (Quarterly) Range, Past 5 Years
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Gross Profit Margin (Quarterly) Benchmarks

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Choice Hotels International, Inc. 47.08%
Marriott International, Inc. 20.35%
Vail Resorts, Inc. -37.96%
Travel + Leisure Co. 35.09%
Hyatt Hotels Corp. 19.34%