Harte-Hanks Profit Margin Quarterly:
3.74% for March 31, 2013Harte-Hanks Historical Profit Margin Quarterly Data
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| Data for this Date Range | |
|---|---|
| March 31, 2013 | 3.74% |
| Dec. 31, 2012 | 6.02% |
| Sept. 30, 2012 | 4.53% |
| June 30, 2012 | -55.09% |
| March 31, 2012 | 3.65% |
| Dec. 31, 2011 | 7.94% |
| Sept. 30, 2011 | 5.70% |
| June 30, 2011 | 4.42% |
| March 31, 2011 | 3.95% |
| Dec. 31, 2010 | 7.95% |
| Sept. 30, 2010 | 6.37% |
| June 30, 2010 | 6.46% |
| March 31, 2010 | 5.38% |
| Dec. 31, 2009 | 6.20% |
| Sept. 30, 2009 | 6.71% |
| June 30, 2009 | 6.05% |
| March 31, 2009 | 3.27% |
| Dec. 31, 2008 | 5.31% |
| Sept. 30, 2008 | 6.16% |
| June 30, 2008 | 6.63% |
| March 31, 2008 | Go Pro |
| Dec. 31, 2007 | Go Pro |
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About Profit Margin
Profit margin represents the percentage of revenue that a company keeps as profit after accounting for fixed and variable costs. It is calculated by dividing net income by revenue. The profit margin is mainly used for internal comparisons, because acceptable profit margins vary between industries. In general, narrow profit margins indicate increased volatile earnings. For companies with significant fixed costs, wide profit margins reduce the risk that a decline in sales will cause a net profit loss.
Displayed as a percentage, profit margin can be thought as the amount of profit that a company keeps per dollar of revenue. For example, if a company has a profit margin of 43%, the company keeps $.43 of each dollar of revenue.
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HHS Profit Margin Quarterly Benchmarks
| Companies | |
|---|---|
| AirMedia Group | 4.06% |
| Valassis Communications | 4.49% |
| Millennial Media | 4.40% |
HHS Profit Margin Quarterly Rankings
| Overall |
65th percentile 2605 of 7590 |
| Sector |
55th percentile 297 of 672 in Consumer Cyclical |
| Industry |
68th percentile 6 of 19 in Marketing Services |
HHS Profit Margin Quarterly Range, Past 5 Years
| Minimum | -55.09% | Jun 2012 |
| Maximum | 7.95% | Dec 2010 |
| Average | 2.57% |
