Apple Gross Profit Margin Quarterly:
37.50% for March 31, 2013Apple Historical Gross Profit Margin Quarterly Data
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| Data for this Date Range | |
|---|---|
| March 31, 2013 | 37.50% |
| Dec. 31, 2012 | 38.63% |
| Sept. 30, 2012 | 40.04% |
| June 30, 2012 | 42.81% |
| March 31, 2012 | 47.37% |
| Dec. 31, 2011 | 44.68% |
| Sept. 30, 2011 | 40.25% |
| June 30, 2011 | 41.73% |
| March 31, 2011 | 41.42% |
| Dec. 31, 2010 | 38.51% |
| Sept. 30, 2010 | 36.93% |
| June 30, 2010 | 39.08% |
| March 31, 2010 | 41.67% |
| Dec. 31, 2009 | 40.88% |
| Sept. 30, 2009 | 41.82% |
| June 30, 2009 | 40.92% |
| March 31, 2009 | 39.93% |
| Dec. 31, 2008 | 37.94% |
| Sept. 30, 2008 | 37.12% |
| June 30, 2008 | 34.83% |
| March 31, 2008 | Go Pro |
| Dec. 31, 2007 | Go Pro |
| Sept. 30, 2007 | Go Pro |
| June 30, 2007 | Go Pro |
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| Dec. 31, 2006 | Go Pro |
| Sept. 30, 2006 | Go Pro |
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About Gross Profit Margin
A gross profit margin is the difference between sales and the cost of goods sold divided by revenue. This represents the percentage of each dollar of a company's revenue available after accounting for cost of goods sold.
If a company produces phones and earns $32 million in sales but pays $24 million for the items sold, then the company's gross profit margin would be ($32M - $24M) / $32M = 25 percent.
Cutting costs result in higher gross profit margins. If a company sells phones for 500 dollars and the cost of the producing the phone is $250, the current gross profit margin is 50 percent ((500-250)/500). If the company is able to reduce production costs from $250 to $200, the gross profit margin is 60 percent ((500-200)/500).
Note : Profit margins are very dependent on sector. Companies that sell bland potato chips may not have very high margins, but will sell a sizable quantity of potato chips. A company that sells consulting services will likely have higher profit margins, but sell lower quantities.
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AAPL Gross Profit Margin Quarterly Benchmarks
| Companies | |
|---|---|
| 57.45% | |
| Cisco Systems | 60.70% |
| Oracle Corporation | 80.84% |
AAPL Gross Profit Margin Quarterly Rankings
| Overall |
74th percentile 2053 of 8002 |
| Sector |
48th percentile 494 of 954 in Technology |
| Industry |
70th percentile 6 of 20 in Consumer Electronics |
AAPL Gross Profit Margin Quarterly Range, Past 5 Years
| Minimum | 34.83% | Jun 2008 |
| Maximum | 47.37% | Mar 2012 |
| Average | 40.20% |
