Music and Digital Innovator, Bill Campbell, Becomes Chief Strategy Officer of CÜR Media, Inc.

NEW YORK, May 16, 2016 /PRNewswire/ --

CÜR Media, Inc. ("CÜR Media" or the "Company") (OTCQB: CURM) (OTCBB: CURM) today announced that Bill Campbell, current CÜR Media Board member and Founder of Barefoot Media, has been appointed Chief Strategy Officer of the Company. Campbell will also remain a member of the Board of Directors.  

Campbell, a veteran digital executive with over twenty-five years of experience, is the founder of Barefoot Media LLC, a consulting firm focused on assisting companies with funding, digital strategy, business and financial modeling, licensing and negotiations. Barefoot's clients extend across a wide range of verticals including digital music, streaming video, media, beauty and fragrance, packaged food products, clean energy, film and TV. He is also Co-Founder of Crossfade Partners, an innovation and strategy firm.

Prior to founding Barefoot Media, Campbell was Senior Vice President, Global Digital Business, at Universal Music Group, as well as Senior Vice President, US Digital Business Development at Sony Music Entertainment. His responsibilities in those positions included content licensing, new channel development, and strategic partnerships for the distribution of the labels' content, including subscription services, a la carte downloads, mobile apps, streaming audio and video services, live audio products, D2C and cloud-based music services across a variety of content delivery platforms. Campbell's responsibilities also included negotiating and structuring key business terms, creating financial models, growing existing partners' revenue, evaluating and recommending investment opportunities, and exploring new technologies.

"I am energized to take on a more active role at CÜR Media as we bring this dynamic social platform and music streaming service to market," said Bill Campbell.  "CÜR's focus on connecting consumers through music using a robust social media toolset is very compelling and I am looking forward to working with Jim, Tom and the team to launch CÜR Music later this year."  

"Bill is a long time colleague, and I am thrilled to have him on the executive team, as well as The Board." said newly appointed Exec Chairman, and Interim President and CEO Jim Urie. "He joins a team that is singularly focused on breaking new ground in the streaming music space, and I am confident that CÜR Music - via a transformative product at an accessible $1.99 per month price point - will do just that."

ABOUT CÜR MEDIA INC  

CÜR Media, Inc. is creating CÜR (pronounced 'cure'), a next generation social music experience, through the planned launch of CÜR Music, a social, mobile, and web streaming music application that is being designed to enable its users to go beyond the limitations of traditional music streaming services. Upon its anticipated launch, CÜR Music will unlock the truly expressive nature of an individual's connection with their music by fostering personalization, sharing and creativity. With CÜR Music it's not just about streaming, it's about what the music means to you and how you want to express that to the world. For more information please visit http://www.curmusic.com.

FORWARD-LOOKING STATEMENTS  

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements. Forward-looking statements may include, without limitation, statements regarding (i) the plans and objectives of management for future operations, including plans or objectives relating to the development of a commercially viable streaming music product, (ii) a projection of income (including income/loss), earnings (including earnings/loss) per share, capital expenditures, dividends, capital structure or other financial items, (iii) the Company's future financial performance, (iv) the Company's ability to negotiate economically feasible agreements with the major and independent music labels and publisher rights organizations, and (v) the assumptions underlying or relating to any statement described in points (i), (ii), (iii), (iv) and (v) above. Such forward-looking statements are not meant to predict or guarantee actual results, performance, events or circumstances and may not be realized because they are based upon the Company's current projections, plans, objectives, beliefs, expectations, estimates and assumptions and are subject to a number of risks and uncertainties and other influences, many of which the Company has no control over. Actual results and the timing of certain events and circumstances may differ materially from those described by the forward-looking statements as a result of these risks and uncertainties. Factors that may influence or contribute to the inaccuracy of the forward-looking statements or cause actual results to differ materially from expected or desired results may include, without limitation, the Company's inability to obtain adequate financing, the length of time associated with development of mobile applications and related insufficient cash flows and resulting illiquidity, the Company's inability to expand the Company's business, lack of product diversification, existing or increased competition, results of arbitration and litigation, stock volatility and illiquidity, and the Company's failure to implement the Company's business plans or strategies.

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CONTACT:
CÜR Media, Inc.
Marcy Polanco
+1-860-430-1520
mpolanco@curmusic.com

SOURCE CÜR Media, Inc