Zulily Helps Teachers Save Even More with Beta Test Launch of Zulily Teacher Program
Ahead of the back-to-school season, the online retailer launches new subscription business model feature, which aims to support and delight teachers by offering a 10% discount on thousands of products for 90 days
SEATTLE, Aug. 9, 2021 /PRNewswire/ -- Teachers play a critical role in educating and inspiring children and communities – and many pay out-of-pocket to do so. In fact, teachers spent an average of $750 of their own money during the 2020-2021 school year – the highest amount ever.1 To support the everyday heroes that work tirelessly to prepare the next generation, online retailer Zulily is beta testing its first teacher appreciation subscription program that enables teachers to save 10% on whatever they are purchasing – whether for the classroom or for themselves.
Zulily Teacher Program is part of the company's beta test of a subscription business model. The new feature provides teachers with a free three-month Zulily subscription, unlocking 10% off every order for 90 days after verifying their teacher status by completing a brief online form with school name, first and last name, and school-issued email address.
"As influencers of moms, and moms themselves, teachers have long been a part of the Zulily community. They wear the mom mantle for eight hours every day and deserve our appreciation, especially after the unprecedented school year they've had," said Kiran Akkineni, Senior Vice President and Chief Marketing Officer at Zulily. "What we do differently and innovatively at Zulily is create unique experiences for segments that often get overlooked."
Zulily uses SheerID, a third-party platform that verifies association with specialized segments, to confirm that customers are a current teacher within seconds. Once verified, customers are automatically enrolled in the program and will see a Teacher Program 10% discount at checkout. Customers who are currently employed as a teacher, faculty or staff at a K-12 school or university in the U.S. are eligible for the offer.
"We are testing the Zulily Teacher Program to adapt to evolving consumer demand and enable teachers to get the maximum value for every dollar they spend on classroom and personal needs as they prepare to go back to school. By testing this new innovation, we can better understand our customers who are teachers and enable further innovation based on their needs and requirements," said Akkineni.
Teachers can enroll in the Zulily Teacher Program at zulily.com/lp/teachers now through September 15. Customers who have already verified their teacher status through Zulily have been automatically enrolled in this offer. The subscription will end after three months unless teachers choose to renew.
1AdoptAClassrom.org: 2021 Teacher Spending Survey
About Zulily®
Online retailer Zulily helps moms around the world discover incredible deals and fresh style for themselves, their families and their homes. Zulily launches thousands of products at amazing values each day, curating personalized shopping experiences that include apparel and footwear for the whole family, toys, home décor, and so much more. Zulily's app uses compelling video and imagery to bring more than 15,000 big name brands and boutique finds to life on mobile.
Zulily is headquartered in Seattle, Washington, with locations in Nevada, Ohio, Pennsylvania, and China. With expertise in technology, merchandising, creative production, logistics, marketing, customer service, and more, Zulily team members work together to deliver a fun and engaging shopping experience that sparks discovery, connection and entertainment. Zulily has passed millions in savings onto its customers since its first sale in 2010. For more information visit www.zulily.com.
Zulily, LLC is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC®, HSN®, Zulily and the Cornerstone brands (collectively, "Qurate Retail GroupSM"), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being a world leader in video commerce, Qurate Retail Group is among the top ecommerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.
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