Princess Cruises Launches First Advertising Campaign for Asia and Emerging International Markets
SANTA CLARITA, Calif., Feb. 20, 2019 /PRNewswire/ -- Princess Cruises today launched its first advertising campaign written and produced specifically for its international markets, titled "Princessa." It showcases the most popular worldwide cruise destinations offered by Princess Cruises through a beautiful storytelling moment of a multi-generational family onboard.
Campaign elements include a 2 1/2 minute short film, 30-second TV and OTV spots, and a dynamically-translated microsite where site visitors can participate in a short quiz to learn their travel personality and view itineraries for recommended travel destinations.
This year is a perfect time for international guests and first-time cruisers to cruise to Alaska with Princess Cruises. The leading cruise line in Alaska is celebrating 50 years of sailing to the Great Land by introducing new entertainment, shore excursions and culinary offerings to mark this significant milestone.
"We're proud to have homeported in Asia since 2013, growing to be the number one cruise line in markets like Japan, Taiwan, and China," said Ryan Barton, Princess Cruises International Marketing Director. "'Princessa' marks the first campaign created uniquely for our international and emerging markets, highlighting our global fly-and-cruise destinations. Princess Cruises is a global destination leader, and through this touching multi-generational story, we see destinations come to life through the eyes of a little girl."
Through a heartwarming narrative, the "Princessa" film centers on a storytelling moment between a family's granddaughter and grandfather as they journey from Australia, to Europe, to Alaska and ultimately fall in love with the world onboard a Princess Cruises cruise ship. Widely considered one of the best vacation options for multigenerational families, Princess Cruises is celebrating its fourth year of an exclusive partnership with Discovery™, offering immersive Discovery at SEA experiences.
Filmmaker James Seale shot and directed the commercial, which was written and produced at Princess Cruises. Jordan Critz -- an American award-winning composer and songwriter -- wrote the film's original score. The campaign's print images were shot by French photographer Nico Therin.
The "Princessa" film can be viewed at www.ExploreTheWorldWithPrincessCruises.com.
General information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS or by visiting the company's website at http://www.princess.com/.
About Princess Cruises
One of the best-known names in cruising, Princess Cruises is the fastest growing international premium cruise line and tour company operating a fleet of 17 modern cruise ships, carrying two million guests each year to 380 destinations around the globe, including the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica and World Cruises. A team of professional destination experts have curated 170 itineraries, ranging in length from three to 111 days and Princess Cruises is continuously recognized as "Best Cruise Line for Itineraries."
In 2017 Princess Cruises, with parent company Carnival Corporation, introduced MedallionClass Vacations enabled by the OceanMedallion, the vacation industry's most advanced wearable device, provided free to each guest sailing on a MedallionClass ship. The award-winning innovation offers the fastest way to a hassle-free, personalized vacation giving guests more time to do the things they love most. MedallionClass Vacations will be activated on five ships by the end of 2019. An activation plan will continue across the global fleet in 2020 and beyond.
Princess Cruises continues its multi-year, "Come Back New Promise" – a $450 million-dollar product innovation and cruise ship renovation campaign that will continue to enhance the line's onboard guest experience. These enhancements result in more moments of awe, lifetime memories and meaningful stories for guests to share from their cruise vacation. The product innovations include partnerships with award-winning Chef Curtis Stone; engaging entertainment inspired shows with Broadway-legend Stephen Schwartz; immersive activities for the whole family from Discovery and Animal Planet that include exclusive shore excursions to onboard activities; the ultimate sleep at sea with the award-winning Princess Luxury Bed and more.
Three new Royal-class ships are currently on order with the next new ship under construction, Sky Princess, scheduled for delivery in October 2019, followed by Enchanted Princess in June 2020. Princess previously announced that two new (LNG) ships which will be the largest ships in the Princess fleet, accommodating approximately 4,300 guests are planned for delivery in 2023 and 2025. Princess now has five ships arriving over the next six years between 2019 and 2025. The company is part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE:CUK).
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Additional media information is available at princess.com/news.
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SOURCE Princess Cruises
