IFF Debuts IFF NEO™ for Global Beverage Market, Industry's First Citrus Flavors Not Derived from Citrus Oil
IFF NEO™ delivers exceptional taste in geographically-relevant profiles, offering improved flavor stability and consistent supply
NEW YORK, Oct. 11, 2022 /PRNewswire/ -- IFF (NYSE: IFF), an industry leader in solutions for food, beverages, health, biosciences, and scent, today announced a breakthrough innovation: IFF NEO™. This portfolio of natural flavors delivers maximum citrus taste impact without using citrus oil, or any ingredient derived from the oil. Featuring complete citrus flavors from orange, lemon, lime to grapefruit and mandarin, IFF NEO™ offers beverage manufacturers more stable supply, while reducing price volatility and environmental impact.
"IFF NEO™ reinforces IFF's leadership position and expertise in citrus flavor development and ingredients," said Marcus Pesch, global vice president for IFF's RE-IMAGINE and RE-MASTER innovation programs. "The essence of the brand is its name, short for 'no essential oil.' These unique citrus flavor solutions are yet another way we're innovating for our customers and make a great addition to our already extensive portfolio."
Environmental pressures, disease and pests can substantially affect global citrus crop yields and fruit quality. This in turn, can impact the quality of citrus, create supply-side challenges and impact cost.
"We're alleviating global citrus sourcing challenges, offering our customers great-tasting, natural flavors with citrus taste that are more readily available," said Karel Coosemans, global leader for IFF's RE-MASTER CITRUS™ innovation program. "Our game-changing supply stability also removes the price volatility commonly seen with citrus-derived products."
The IFF NEO™ collection of natural citrus flavors is developed for beverage applications and works equally well in liquid and dry formulations. Built using proprietary materials and technologies, IFF NEO™ citrus flavors are highly concentrated yet entirely free of citrus-derived molecules. Labeled as natural flavors, they are readily soluble in beverage applications and have greater stability than citrus-oil derived flavors, enabling a longer shelf life.
"As we developed IFF NEO™, it was important not only to address the consumer desire for great taste and natural ingredients," said Coosemans. "We also wanted to make flavors with a smaller environmental impact by eliminating the need to depend on traditional citrus cultivation, processing and transportation, we've reduced resource usage and waste associated with citrus by-products."
From the outset, IFF flavorists considered the regional differences in citrus tastes that exist around the world while developing IFF NEO™. Regional flavor creators made base collections, representing a variety of locally relevant citrus tastes, and were designed using leading local market preferences as benchmarks. These regional collections are the basis for customized IFF NEO™ flavor development in each market. IFF flavorists adjust taste profiles according to local customer application needs.
Application work in subsequent product categories is underway. For more information about IFF NEO™ natural citrus flavor collection, visit: https://www.iff.com/media/our-blog/artistry-flavor-design-iff-neotm-unveiled.
About IFF's Nourish division
At IFF, we're united by a common goal: to apply science and creativity for a better world. Across our business divisions, we're on a mission to Do More Good for our people, customers, and communities.
To us, "nourish" means "to feed with purpose" — and we're here to redefine the industry by nourishing people, products, and our planet. Every day, our teams are boldly reimagining and pioneering the next generation of food and beverage experiences. We're leveraging our industry-leading product portfolio, unmatched innovation capabilities, and customer-centric approach to become the partner for essential solutions. Let's nourish the future, together.
Welcome to IFF
At IFF (NYSE: IFF), an industry leader in food, beverage, health, biosciences and sensorial experiences, science and creativity meet to create essential solutions for a better world – from global icons to unexpected innovations and experiences. With the beauty of art and the precision of science, we are an international collective of thinkers who partners with customers to bring scents, tastes, experiences, ingredients and solutions for products the world craves. Together, we will do more good for people and planet. Learn more at iff.com, Twitter, Facebook, Instagram, and LinkedIn.
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Media Contact:
Victoria Oei
Global External Communication Lead
victoria.oei@iff.com
+65 9845 7580
SOURCE IFF
