Level Chart

Basic Info

Alphabet Inc (GOOGL) - Traffic Acquisition Costs is at a current level of 59.93B, up from 54.90B last month and up from 54.90B one year ago. This is a change of 9.15% from last month and 9.15% from one year ago.

Traffic Acquisition Costs data set provides a comprehensive analysis of the traffic acquisition costs incurred by Alphabet Inc. (GOOG), a leading multinational technology conglomerate. This data set specifically focuses on tracking and examining the expenses associated with acquiring traffic, primarily through advertising and other marketing channels.

Region United States
Source Fiscal.ai

Data provided via Fiscal.ai

Stats

Last Value 59.93B
Latest Period Dec 2025
Last Updated Mar 11 2026, 16:23 EDT
Average Growth Rate 172.3%
Value from Last Month 54.90B
Change from Last Month 9.15%
Value from 1 Year Ago 54.90B
Change from 1 Year Ago 9.15%
Frequency Monthly
Unit USD
Adjustment N/A
Download Source File

Historical Data

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Date Value
December 31, 2025 59.93B
December 31, 2024 54.90B
December 31, 2023 50.89B
December 31, 2022 48.96B
December 31, 2021 45.57B
December 31, 2020 32.78B
December 31, 2019 30.09B
Date Value
December 31, 2018 26.73B
December 31, 2017 21.67B
December 31, 2016 16.79B
December 31, 2015 14.34B
December 31, 2014 13.50B
December 31, 2013 12.26B
December 31, 2012 10.96B

Basic Info

Alphabet Inc (GOOGL) - Traffic Acquisition Costs is at a current level of 59.93B, up from 54.90B last month and up from 54.90B one year ago. This is a change of 9.15% from last month and 9.15% from one year ago.

Traffic Acquisition Costs data set provides a comprehensive analysis of the traffic acquisition costs incurred by Alphabet Inc. (GOOG), a leading multinational technology conglomerate. This data set specifically focuses on tracking and examining the expenses associated with acquiring traffic, primarily through advertising and other marketing channels.

Region United States
Source Fiscal.ai

Data provided via Fiscal.ai

Stats

Last Value 59.93B
Latest Period Dec 2025
Last Updated Mar 11 2026, 16:23 EDT
Average Growth Rate 172.3%
Value from Last Month 54.90B
Change from Last Month 9.15%
Value from 1 Year Ago 54.90B
Change from 1 Year Ago 9.15%
Frequency Monthly
Unit USD
Adjustment N/A
Download Source File

Related Securities

Symbol Name Change %
GOOG Alphabet, Inc. -0.43%
GOOG.TO Alphabet, Inc. -0.25%
GOOGL Alphabet, Inc. -0.58%