Audience

Overview

Numbers are great, but quality is just as important. Our users are a special group. An abnormally large portion are high net worth individuals and financial advisors. Based on conversations, many are true mavens who use tried and true services as well as test out new products.

Monthly Unique Visitors: 300,000+

Subscribed Users: 17,500+

Type of Investor

Individual Investor (88.5%) Financial Advisor / Planner (8.9%) Other (2.6%)  

Portfolio Size (of trading users)

Under $50,000 (29%) $50,000 - $150,000 (12%) $150,000 - $500,000 (27%) $500,000+ (32%)

Income

Under $50,000 (19%) $50,000 - $150,000 (38%) $150,000 - $500,000 (26%) $250,000+ (17%)

Financial Products Purchased

Financial Professionals

YCharts has a sizeable group of financial professionals who are repeat users. They fill a range of professions, and are more likely to be registered with us.

Type

Independent Advisor (33%) Registered Advisor (29%) Financial Planner (19%) Wirehouse (14%) Other (5%)

Years of Experience

1-3 (14%) 4-10 (19%) 10+ (67%)    

Assets Under Management

Less than $10 million (35%) $10-$50 million (35%) $50-100 million (15%) $100-250 million (15%)  

Email List

Thousands of our most engaged users have elected to receive high-quality written content from us every day. The overall demographics will mirror those of our free site users, as described above.

Number of Users: 10,000+

Average Open Rates: 12.35%

Sources: Site visit data provided by Google Analytics; demographic data based on survey of existing users; registration, email list, and open rate information from internal analytics.