Valassis Communications (VCI)

VCI Profile

Sector: Consumer Cyclical
Industry: Marketing Services

Valassis Communications, Inc. is a publicly traded U.S. Corporation with subsidiaries that provide various media and marketing services in the United States, Europe, Mexico, and Canada, and one of the largest coupon distributors/processors in the world. The company operates business through three segments: Shared Mail, Neighborhood Targeted & Free-standing Inserts. The Shared Mail segment Products that have the ability to reach 9 out of 10 U.S. households through shared mail distribution. Shared Mail segment programs combine the individual print advertisements of various clients into a single shared mail package delivered primarily through the United States Postal Service. The Neighborhood Targeted segment Products are targeted to specific newspaper zones or neighborhoods based on geographic and demographic characteristics. The Free-standing Inserts segment include four-color booklets which contain promotions, primarily coupons, from multiple advertisers, which it publish and distribute to approximately 60 million households through newspapers and shared mail, as well as customized FSIs featuring multiple brands of a single client. Valassis Communications was founded by George F. Valassis in 1970 and is headquartered in Livonia, Michigan.