Red Lion Hotels Corporation Gross Profit Margin Quarterly:
8.62% for Dec. 31, 2012Red Lion Hotels Corporation Historical Gross Profit Margin Quarterly Data
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| Data for this Date Range | |
|---|---|
| March 31, 2013 | 8.62% |
| Dec. 31, 2012 | 7.28% |
| Sept. 30, 2012 | 24.51% |
| June 30, 2012 | 22.09% |
| March 31, 2012 | 11.18% |
| Dec. 31, 2011 | 13.06% |
| Sept. 30, 2011 | 25.16% |
| June 30, 2011 | 20.93% |
| March 31, 2011 | 9.95% |
| Dec. 31, 2010 | 7.87% |
| Sept. 30, 2010 | 30.94% |
| June 30, 2010 | 25.03% |
| March 31, 2010 | 13.69% |
| Dec. 31, 2009 | 14.01% |
| Sept. 30, 2009 | 31.56% |
| June 30, 2009 | 28.98% |
| March 31, 2009 | 13.50% |
| Dec. 31, 2008 | 14.27% |
| Sept. 30, 2008 | 30.30% |
| June 30, 2008 | 94.70% |
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About Gross Profit Margin
A gross profit margin is the difference between sales and the cost of goods sold divided by revenue. This represents the percentage of each dollar of a company's revenue available after accounting for cost of goods sold.
If a company produces phones and earns $32 million in sales but pays $24 million for the items sold, then the company's gross profit margin would be ($32M - $24M) / $32M = 25 percent.
Cutting costs result in higher gross profit margins. If a company sells phones for 500 dollars and the cost of the producing the phone is $250, the current gross profit margin is 50 percent ((500-250)/500). If the company is able to reduce production costs from $250 to $200, the gross profit margin is 60 percent ((500-200)/500).
Note : Profit margins are very dependent on sector. Companies that sell bland potato chips may not have very high margins, but will sell a sizable quantity of potato chips. A company that sells consulting services will likely have higher profit margins, but sell lower quantities.
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RLH Gross Profit Margin Quarterly Benchmarks
| Companies | |
|---|---|
| Starwood Hotels & Resorts Worldwide | 25.08% |
| Morgans Hotel Group Company | 24.77% |
| Hyatt Hotels Corporation | 19.38% |
RLH Gross Profit Margin Quarterly Rankings
| Overall |
53rd percentile 3727 of 8005 |
| Sector |
15th percentile 614 of 725 in Consumer Cyclical |
| Industry |
13th percentile 13 of 15 in Lodging |
RLH Gross Profit Margin Quarterly Range, Past 5 Years
| Minimum | 7.28% | Dec 2012 |
| Maximum | 94.70% | Jun 2008 |
| Average | 22.38% |
