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Qihoo 360 Technology (QIHU)

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92.89 -1.78  -1.88% NYSE Apr 23, 3:53PM BATS Real time Currency in USD

Qihoo 360 Technology Gross Profit Margin (Quarterly):

86.52% for Dec. 31, 2013

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Qihoo 360 Technology Historical Gross Profit Margin (Quarterly) Data

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Data for this Date Range  
Dec. 31, 2013 86.52%
Sept. 30, 2013 86.21%
June 30, 2013 88.23%
March 31, 2013 87.34%
Dec. 31, 2012 89.66%
Sept. 30, 2012 90.59%
June 30, 2012 90.90%
March 31, 2012 89.01%
Dec. 31, 2011 88.64%
Sept. 30, 2011 88.74%
June 30, 2011 89.46%
March 31, 2011 87.83%
Dec. 31, 2010
Sept. 30, 2010 88.47%
June 30, 2010 88.26%
March 31, 2010 87.28%

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About Gross Profit Margin

A gross profit margin is the difference between sales and the cost of goods sold divided by revenue. This represents the percentage of each dollar of a company's revenue available after accounting for cost of goods sold.

If a company produces phones and earns $32 million in sales but pays $24 million for the items sold, then the company's gross profit margin would be ($32M - $24M) / $32M = 25 percent.

Cutting costs result in higher gross profit margins. If a company sells phones for 500 dollars and the cost of the producing the phone is $250, the current gross profit margin is 50 percent ((500-250)/500). If the company is able to reduce production costs from $250 to $200, the gross profit margin is 60 percent ((500-200)/500).

Note : Profit margins are very dependent on sector. Companies that sell bland potato chips may not have very high margins, but will sell a sizable quantity of potato chips. A company that sells consulting services will likely have higher profit margins, but sell lower quantities.
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QIHU Gross Profit Margin (Quarterly) Benchmarks

Baidu 61.60%
Digital River 81.99% 64.36%

QIHU Gross Profit Margin (Quarterly) Range, Past 5 Years

Minimum 86.21% Sep 2013
Maximum 90.90% Jun 2012
Average 88.48%

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