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Priceline.com (PCLN)

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1217.35 -2.60  -0.21% NASDAQ Apr 24, 4:59PM BATS Real time Currency in USD

Priceline.com Total Return Price:

1217.35 for April 24, 2014

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Priceline.com Total Return Price Chart

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Priceline.com Historical Total Return Price Data

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Data for this Date Range  
April 24, 2014 1217.35
April 23, 2014 1219.95
April 22, 2014 1230.00
April 21, 2014 1221.04
April 17, 2014 1208.36
April 16, 2014 1212.25
April 15, 2014 1169.75
April 14, 2014 1167.21
April 11, 2014 1156.21
April 10, 2014 1177.30
April 9, 2014 1234.63
April 8, 2014 1187.54
April 7, 2014 1169.73
April 4, 2014 1178.08
April 3, 2014 1237.45
April 2, 2014 1266.66
April 1, 2014 1251.37
March 31, 2014 1191.89
March 28, 2014 1192.01
March 27, 2014 1182.25
March 26, 2014 1188.77
March 25, 2014 1223.70
March 24, 2014 1227.93
March 21, 2014 1268.84
March 20, 2014 1292.39
   
March 19, 2014 1287.23
March 18, 2014 1304.43
March 17, 2014 1287.96
March 14, 2014 1267.93
March 13, 2014 1299.73
March 12, 2014 1332.58
March 11, 2014 1326.30
March 10, 2014 1343.44
March 7, 2014 1358.04
March 6, 2014 1364.40
March 5, 2014 1370.43
March 4, 2014 1368.32
March 3, 2014 1338.24
Feb. 28, 2014 1348.84
Feb. 27, 2014 1357.79
Feb. 26, 2014 1356.94
Feb. 25, 2014 1353.49
Feb. 24, 2014 1313.67
Feb. 21, 2014 1315.65
Feb. 20, 2014 1283.00
Feb. 19, 2014 1273.76
Feb. 18, 2014 1301.64
Feb. 14, 2014 1279.98
Feb. 13, 2014 1276.07
Feb. 12, 2014 1246.64

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About Total Return Price

Total return price is a theoretical price that helps investors look at their returns over time, accounting for both price appreciation and dividends received rather than price alone. It is the best way to calculate the actual returns on a stock over a period of time.

YCharts' total return price assumes that all dividends were reinvested and that no taxes were collected on dividend payments. This follows Center for Research in Security Prices (CRSP) methodology.

When calculating the return on an investment, an investor should look both at the changes in the value of the stock price as well as the gains from dividend payments. For example, if you buy a stock for $10, its price appreciates to $15 and it pays a $1 dividend, and you sell it, you have made $5 from the change in price and $1 from dividends. This $6 increase is your total gain, and your total return is 60%.

The total return price helps you to look backward to determine an equivalent price that you would have paid to get the same returns from a stock that paid no dividends (also adjusted for splits). Let's look at the previous example again.

Assumptions:
Price paid (1/1/01): $10.00
Closing price (12/30/01): $15.00
Dividend Paid (12/31/01): $1.00
Closing Price (12/31/01): $15.00

Your total returns for the year: $6.00 or 60%

Calculating Total Return Price:

12/31/01:
Actual Price: $15.00
Total Return Price: $15.00
The most recent total return price is always equal to the current price.

12/30/01:
Actual Price: $15.00
Total Return Price: $14.00 = $15.00 x (1-$1/$15.00)
The $1 dividend was 1/15 of the value of the stock, so if you could have received the dividend immediately after buying the stock on 12/30/01, you could have paid $14 for the stock and had a stock worth $15 because of the dividend that was paid.

1/1/01:
Actual Price: $10.00
Total Return Price: $9.33 = $10 x (1-$1/$15.00)
This is exactly like the previous problem. We received 1/15th of the stock's value on 12/30/01, so looking back we need to remove this value from the historical total returns price.
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PCLN Total Return Price Benchmarks

Companies
Expedia 72.48
Orbitz Worldwide 7.58
Amazon.com 324.58

PCLN Total Return Price Range, Past 5 Years

Minimum 91.39 Apr 27 2009
Maximum 1370.43 Mar 5 2014
Average 552.08
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