priceline.com (PCLN)

625.49 -12.27  -1.92%  May 31, 8:00PM Go Pro
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priceline.com Return on Invested Capital: 45.16%

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PCLN Return on Invested Capital Rankings

Overall 97th percentile 92 of 4161
Sector 97th percentile 20 of 813 in Services
Industry 85th percentile 1 of 7 in General Entertainment

PCLN Return on Invested Capital Range, Past 5 Years

Minimum 12.41% Jun 2007
Maximum 50.23% Sep 2009
Average 33.51%

About Return on Invested Capital (ROIC)

ROIC is an acronym for "Return on Invested Capital", and it is a concept that doesn't have a fixed definition. In YCharts, it is the net income that a company earned as a percentage of all of the capital given to a company by shareholders and debt holders. It is a ratio that tries to answer the question: "If I gave $1 to this company, how much money could the company earn by investing that $1?" A ROIC of 5% means that the company can return $0.05 per dollar invested.

ROIC is often considered a more reasonable estimate of managerial performance than Return on Equity (ROE) because it takes into account investments by debt holders, which should be invested to increase net income.

It is also more reasonable than Return on Assets (ROA) because it only assumes that capital which was "invested" into the company can be used to earn income.
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PCLN News

current holdings: long $AAPL, $JAZZ; short $PCLN, $AMZN
about 4 hours ago by dhakkan_d
$PCLN entered the gap AH. If more bad news from Europe/Asia and a bad job number comes out tomorrow.... consider the gap filled.
about 5 hours ago by JrseyFightsJosh
$pcln revenue originates in europe NOT from travel to it. Uncertain econ. outlook and low gas prices mean domestic travel. Bad for results
about 5 hours ago by Tofutodd
$pcln tomorrow under 600
about 5 hours ago by traderider7
$GOOG poor Google did not particiate in the eod today , even $PCLN got a little 10pt romp at the end
about 5 hours ago by ronin245
$EXPE http://stks.co/43cm Stock Setups PART2 (VIDEO) $CMG $LULU $MA $GOOG $PCLN $NTES $CRUS $ROST $TSCO $LNKD
about 6 hours ago by TraderNewburgh
Lower $Euro attracting tourists to choose Europe for summer vacations resulting in gains for $PCLN
about 8 hours ago by Allabtmoney
$PCLN Closed under the 5-18 low of 630.13 and in the gap under the 3-1 low of 626.00. Looking for a continued move down. 597.00 bottom gap.
about 9 hours ago by wausroamer
@Inwood123 $pcln has many gaps
about 9 hours ago by ILOVELAZ
hey guys, thanks for everything you do - Can you take a look at $PCLN?
about 9 hours ago by mspzoom
so clearly Indians are not travelling, but just me all those Europeans and Americans. $MMYT $PCLN $EXPE $TRIP
about 10 hours ago by mytfine
RT @Leaf_West $PCLN ... took the scalp off here for overnight ... revisit the bigger chart play tomorrow
about 10 hours ago by mishmahi54
$PCLN In 60 June 8 365 calls @ 8.20 closed @ 12.40.... Good Jobs maybe goes up 30 tommorow. HA!!
about 10 hours ago by jstonich
$PCLN A bad jobs report in the AM could push this back down. EOD action not so promising.
about 10 hours ago by m3NYtrader
in crash mode here $pcln trgt 560
about 10 hours ago by traderider7
RT @japanesegunto Market is crashing time..$SPY, $AAPL, $PCLN tanking..booooooooooooom => Red flag for taunting and general obnoxiousness
about 10 hours ago by CoolBreeze
$PCLN Catching a bid despite market collapse in final minutes. Bodes well for rest of market
about 11 hours ago by CoolBreeze
$PCLN, $MA, $AAPL, $ISRG these stocks are going down. EUROPE is in trouble and we will be absorbing the hit soon enough.
about 11 hours ago by G_H
$PCLN ... took the scalp off here for overnight ... revisit the bigger chart play tomorrow
about 11 hours ago by Leaf_West
u r useless, and therefore, BLOCKED !!!!!RT @japanesegunto is that a boom....lol...$SPY, $PCLN, $AAPL......lol....
about 11 hours ago by Nails
RT @japanesegunto No ramp up job today....disappointed....lol....$SPY, $AAPL, $PCLN timber......sell off at the end...lol...> We shall see!
about 11 hours ago by MeanMrPickle
Lower Euro is turning into more tourism attraction to Europe which is good for $PCLN. Either way they will make money.
about 11 hours ago by aash_9us
Forget Facebook: Check Out IBD 50's Top 5 Internets
May 29, 4:05PM Investor's Business Daily
Today's Movers and Shakers
May 25, 2:56PM Benzinga
Momentum Stocks Update (PCLN, SBUX, CMG)
May 23, 12:50PM Benzinga

Recent Quotes

Symbol Price Chg Chg % Market Cap
PCLN 625.49 -12.27 -1.92% 31.76B
PBY 9.28 +0.39 +4.39% 468.95M
PBTH 5.09 +0.07 +1.39% 273.79M
PBT 17.64 -0.45 -2.49% 843.17M
PBSK 12.07 +0.00 +0.00%
PBS 14.04 +0.03 +0.23%
PBRA 18.90 +0.63 +3.45% 135.97B
PBR 19.56 +0.43 +2.25% 71.19B
PBNY 7.72 +0.00 +0.00% 292.51M
SCON 0.64 -0.03 -4.33% 26.97M
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