National Research Corporation Gross Profit Margin Quarterly:
58.50% for Dec. 31, 2012National Research Corporation Historical Gross Profit Margin Quarterly Data
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| Data for this Date Range | |
|---|---|
| Dec. 31, 2012 | 58.50% |
| Sept. 30, 2012 | 59.00% |
| June 30, 2012 | 58.16% |
| March 31, 2012 | 60.14% |
| Dec. 31, 2011 | 62.44% |
| Sept. 30, 2011 | 59.72% |
| June 30, 2011 | 60.36% |
| March 31, 2011 | 65.85% |
| Dec. 31, 2010 | 60.56% |
| Sept. 30, 2010 | 62.28% |
| June 30, 2010 | 58.43% |
| March 31, 2010 | 62.83% |
| Dec. 31, 2009 | 61.09% |
| Sept. 30, 2009 | 59.15% |
| June 30, 2009 | 55.02% |
| March 31, 2009 | 56.54% |
| Dec. 31, 2008 | 52.69% |
| Sept. 30, 2008 | 51.01% |
| June 30, 2008 | 55.30% |
| March 31, 2008 | Go Pro |
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About Gross Profit Margin
A gross profit margin is the difference between sales and the cost of goods sold divided by revenue. This represents the percentage of each dollar of a company's revenue available after accounting for cost of goods sold.
If a company produces phones and earns $32 million in sales but pays $24 million for the items sold, then the company's gross profit margin would be ($32M - $24M) / $32M = 25 percent.
Cutting costs result in higher gross profit margins. If a company sells phones for 500 dollars and the cost of the producing the phone is $250, the current gross profit margin is 50 percent ((500-250)/500). If the company is able to reduce production costs from $250 to $200, the gross profit margin is 60 percent ((500-200)/500).
Note : Profit margins are very dependent on sector. Companies that sell bland potato chips may not have very high margins, but will sell a sizable quantity of potato chips. A company that sells consulting services will likely have higher profit margins, but sell lower quantities.
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NRCI Gross Profit Margin Quarterly Benchmarks
| Companies | |
|---|---|
| Advisory Board Company | 45.69% |
| Schawk | 34.19% |
| SoundBite Communications | 63.42% |
NRCI Gross Profit Margin Quarterly Rankings
| Overall |
87th percentile 1035 of 8007 |
| Sector |
88th percentile 104 of 892 in Industrials |
| Industry |
77th percentile 47 of 205 in Business Services |
NRCI Gross Profit Margin Quarterly Range, Past 5 Years
| Minimum | 51.01% | Sep 2008 |
| Maximum | 65.85% | Mar 2011 |
| Average | 58.90% |
