### Nielsen (NLSN)

34.90 +0.04  +0.13%  May 22, 11:00AM

# Nielsen Gross Profit Margin Quarterly:

56.90% for March 31, 2013
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## Nielsen Historical Gross Profit Margin Quarterly Data

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March 31, 2013 56.90%
Dec. 31, 2012 60.11%
Sept. 30, 2012 60.30%
June 30, 2012 59.28%
March 31, 2012 57.72%
Dec. 31, 2011 60.31%
Sept. 30, 2011 60.79%
June 30, 2011 59.17%
March 31, 2011 57.83%

Dec. 31, 2010 59.15%
Sept. 30, 2010 59.58%
June 30, 2010 58.43%
March 31, 2010 56.52%
Dec. 31, 2009 58.44%
Sept. 30, 2009 57.54%
June 30, 2009 59.05%
March 31, 2009 56.53%

A gross profit margin is the difference between sales and the cost of goods sold divided by revenue. This represents the percentage of each dollar of a company's revenue available after accounting for cost of goods sold.

If a company produces phones and earns \$32 million in sales but pays \$24 million for the items sold, then the company's gross profit margin would be (\$32M - \$24M) / \$32M = 25 percent.

Cutting costs result in higher gross profit margins. If a company sells phones for 500 dollars and the cost of the producing the phone is \$250, the current gross profit margin is 50 percent ((500-250)/500). If the company is able to reduce production costs from \$250 to \$200, the gross profit margin is 60 percent ((500-200)/500).

Note : Profit margins are very dependent on sector. Companies that sell bland potato chips may not have very high margins, but will sell a sizable quantity of potato chips. A company that sells consulting services will likely have higher profit margins, but sell lower quantities.

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## NLSN Gross Profit Margin Quarterly Benchmarks

Companies
Verisk Analytics 59.23%
FactSet Research Systems 64.41%
comScore 67.24%

## NLSN Gross Profit Margin Quarterly Rankings

 Overall 85th percentile 1136 of 8005 Sector 86th percentile 118 of 893 in Industrials Industry 73rd percentile 54 of 205 in Business Services

## NLSN Gross Profit Margin Quarterly Range, Past 5 Years

 Minimum 56.52% Mar 2010 Maximum 60.79% Sep 2011 Average 58.69%