Millennial Media (MM)

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7.31 -0.13  -1.75%   NYSE May 24, 8:00PM BATS Real time Currency in USD

Millennial Media Gross Profit Margin Quarterly:

41.24% for Dec. 31, 2012
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Millennial Media Gross Profit Margin Quarterly Chart

    Millennial Media Historical Gross Profit Margin Quarterly Data

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    Dec. 31, 2012 41.24%
    Sept. 30, 2012 40.88%
    June 30, 2012 39.71%
    March 31, 2012 39.52%
    Dec. 31, 2011 39.05%
       
    Sept. 30, 2011 39.29%
    June 30, 2011 39.08%
    March 31, 2011 36.87%
    Dec. 31, 2010 35.04%

    About Gross Profit Margin

    A gross profit margin is the difference between sales and the cost of goods sold divided by revenue. This represents the percentage of each dollar of a company's revenue available after accounting for cost of goods sold.

    If a company produces phones and earns $32 million in sales but pays $24 million for the items sold, then the company's gross profit margin would be ($32M - $24M) / $32M = 25 percent.

    Cutting costs result in higher gross profit margins. If a company sells phones for 500 dollars and the cost of the producing the phone is $250, the current gross profit margin is 50 percent ((500-250)/500). If the company is able to reduce production costs from $250 to $200, the gross profit margin is 60 percent ((500-200)/500).

    Note : Profit margins are very dependent on sector. Companies that sell bland potato chips may not have very high margins, but will sell a sizable quantity of potato chips. A company that sells consulting services will likely have higher profit margins, but sell lower quantities.
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    MM Gross Profit Margin Quarterly Benchmarks

    Companies
    Constant Contact 70.81%
    Interpublic Group of Cos
    Omnicom Group 25.46%

    MM Gross Profit Margin Quarterly Rankings

    Overall 76th percentile
    1855 of 8009
    Sector 69th percentile
    222 of 725 in Consumer Cyclical
    Industry 52nd percentile
    10 of 21 in Marketing Services

    MM Gross Profit Margin Quarterly Range, Past 5 Years

    Minimum 35.04% Dec 2010
    Maximum 41.24% Dec 2012
    Average 38.96%