Millennial Media (MM)
Add to Watchlists Create an AlertMillennial Media Gross Profit Margin Quarterly:
41.24% for Dec. 31, 2012Millennial Media Historical Gross Profit Margin Quarterly Data
Pro Data ExportThere is no data for the selected date range.
| Data for this Date Range | |
|---|---|
| Dec. 31, 2012 | 41.24% |
| Sept. 30, 2012 | 40.88% |
| June 30, 2012 | 39.71% |
| March 31, 2012 | 39.52% |
| Dec. 31, 2011 | 39.05% |
| Sept. 30, 2011 | 39.29% |
| June 30, 2011 | 39.08% |
| March 31, 2011 | 36.87% |
| Dec. 31, 2010 | 35.04% |
About Gross Profit Margin
A gross profit margin is the difference between sales and the cost of goods sold divided by revenue. This represents the percentage of each dollar of a company's revenue available after accounting for cost of goods sold.
If a company produces phones and earns $32 million in sales but pays $24 million for the items sold, then the company's gross profit margin would be ($32M - $24M) / $32M = 25 percent.
Cutting costs result in higher gross profit margins. If a company sells phones for 500 dollars and the cost of the producing the phone is $250, the current gross profit margin is 50 percent ((500-250)/500). If the company is able to reduce production costs from $250 to $200, the gross profit margin is 60 percent ((500-200)/500).
Note : Profit margins are very dependent on sector. Companies that sell bland potato chips may not have very high margins, but will sell a sizable quantity of potato chips. A company that sells consulting services will likely have higher profit margins, but sell lower quantities.
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MM Gross Profit Margin Quarterly Benchmarks
| Companies | |
|---|---|
| Constant Contact | 70.81% |
| Interpublic Group of Cos | |
| Omnicom Group | 25.46% |
MM Gross Profit Margin Quarterly Rankings
| Overall |
76th percentile 1855 of 8009 |
| Sector |
69th percentile 222 of 725 in Consumer Cyclical |
| Industry |
52nd percentile 10 of 21 in Marketing Services |
MM Gross Profit Margin Quarterly Range, Past 5 Years
| Minimum | 35.04% | Dec 2010 |
| Maximum | 41.24% | Dec 2012 |
| Average | 38.96% |