eLong (LONG)

13.96 -0.02  -0.14%  May 29, 8:00PM Go Pro
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eLong Performance

Historical performance is a good guide for the future, but it is imperfect. Pay attention to a company's history, but be realistic about what you can project into the future.

5 Year Total Returns Performance

Returns from price appreciation only give a partial view of the returns to an investor. This total returns chart shows the returns to an investor from both price appreciation and dividends (dividends are assumed to be reinvested)

Returns 41.44%

1 Year Total Returns Performance Comparison

Here are eLong's total returns compared to the market and some of its peers. High historical total returns are excellent - especially if you held the stock at the time - but returns can change direction quickly. To predict future performance, looking at the business is more important than looking at historic returns.

  • LONG Total Returns
  • ^SPXTR Total Returns
  • HRB Total Returns
  • CNYD Total Returns
1 month total returns YTD total returns 1 year total returns* 3 year total returns
LONG -3.79% -7.12% -40.29% 119.8%
^SPXTR -4.83% 6.88% 2.32% 54.25%
HRB 4.83% -4.43% 1.12% 19.68%
CNYD -30.84% -51.84% -83.83% 0.00%

* May differ from chart if one year ago today was not a trading day. Table uses the previous trading day as a base while chart uses the next trading day.

Fundamental Performance

Price vs Earnings

In the long run, the price and earnings of a company are correlated. If the two metrics are diverging, there should be a good reason why. Divergence without reason can signal danger or opportunity.

Price 99.43%
Earnings Per Share TTM 233.3%

Earnings Yield vs Dividend Yield

Yields show how much you are getting for the price you pay. For example, an earnings yield of 8% means that for every dollar you pay, you get 8 cents worth of current earnings. Take these numbers into account when buying to see if you are over-paying or getting a good deal.

Earnings Yield 1.43%
Dividend Yield 0.00%

Revenue and Earnings Growth

Revenues show how much the company is selling to customers, while net income is what remains for shareholders after the company pays its expenses. Revenue growth often persists over time, but net income is more fickle. Watch closely to see if revenue and income grow at similar rates.

Revenues TTM 91.44M
Net Income TTM 6.142M

Efficent Use of Assets

Profit margins show what percentage of every dollar of sales turns into earnings. Asset Uitlization shows how many dollars of sales a company gets for each dollar that the company invests in assets. Multiplying the two numbers together gives you Return on Assets which tells you approximately how efficiently the company invests money to earn more money.

Profit Margin 9.49%
Asset Utilization 0.3344

Reinvestment Strategy

Return on Invested Capital (ROIC) tells you how much income a company earned after investing $1 in its business. The Payout Ratio tells what percentage of the company's income it pays to shareholders instead of reinvesting in its own growth. Watch out for companies that pay out very little when their ROIC is low.

5 Year Average ROIC -0.008
5 Year Average Payout Ratio 0.00
Get Performance for

LONG News

eLong, Inc. (LONG) Misses Q1 EPS by 4c
May 18, 6:35AM Street Insider
News from China http://stks.co/3t9y $YOKU $TUDO $CHA $LONG $DANG
about 12 days ago by newschina
Recommends $LONG http://stks.co/3sIj
about 13 days ago by MarkeScope
$AVP keeping my portfolio afloat here - room to run with consideration making it a better bet for BO - $LONG
about 16 days ago by RickPalmer907
$AMRN approval pending, will be manipulated short term, wouldn't want to get caught empty handed when the good news comes out. $LONG
about 20 days ago by studyhard
$AMRN disclosure: Optimistically yet guardedly $LONG
about 21 days ago by RickPalmer907
ELONG, INC. Financials
May 03, 1:04PM
$LONG way over sold. granma reaxtion to a cut finger
about 27 days ago by IntelBarter
$long bks... like how its hold 22.40.. add over 2.80
about 30 days ago by Stop_Hunter
@painterscott $GALE 3+ months of ups and (D) i see $5.00 w/in 2 weeks and UPPPPPPP when Reasearch is ALL OUT. "READ" "RESEARCH" $LONG UP$$
about 33 days ago by donTrophy
eLong Files 2011 Annual Report with the SEC
Apr 26, 11:30AM PR Newswire
@groman100 WOW! the Great AFF-Hole Lib can speak. LIB hate is U A$$. $Gale is Going to save LIves. U&1min of fame R done.Sad LOW LIFE $LONG
about 35 days ago by donfry53
$ZNGA CNBC spoke about &ZNGA & Thurs. Numbers. I heard nothing but Poss+ News. This Stock is (D) & GREAT BUY. $LONG Close at $10 1/2 hr. $$
about 40 days ago by donfry53
open positions: $SHORT $USDCAD, $LONG $AUDUSD. details in previous posts. Timeframe 1H charts | #forex #fx #aud #cad #usd
about 42 days ago by dariabarbu75
@oneoldcop $ZNGA U just hang in there! We've been around the Block. Hold your Royal Straight Flush & Wait $ Watch 4 the Stupid Grins. $LONG
about 43 days ago by donfry53
@bbeagle $GALE $500 won't move our Gail. She is Stable and :) w/ Hi 70's Im OK but The markt is so GREEN $GALE come on Mature big Girl $LONG
about 43 days ago by donfry53
$long $hl $ocz $btu $gld $xiv
about 56 days ago by GreenAngel
$long hl 4.40 ! $gld not selling off as much as expected.
about 56 days ago by StocksMuppet
eLong to Establish Call Center in Hefei
Mar 13, 6:00AM PR Newswire
Renren as Fast as You Can
Mar 09, 11:03AM Motley Fool
$Long Euro Scalp daytrade
about 89 days ago by wallstreetraderpt
News from China http://stks.co/2Xi4 $SNP $BIDU $QIHU $DANG $LONG
about 96 days ago by newschina
@61point8 whenn this $LONG will bounce ... it lost 8 points or so from earnings. eventhough earnings were good
about 107 days ago by gstocktrade6
Today's Options Expiration Point Leaders $GOOG $VRUS $GLD $UGL $CF $AZO $BIDU $UA $LONG $PANL $WYNN $SLB $GOLD $TVIX $APA $HAL $NTES $FSLR
about 152 days ago by SMFTrader
Throw This Stock Away
Dec 28, 12:46PM
$$Long $CYTK
about 163 days ago by tradueruski
$long $NFLX @ open on take over rumors.. move up stock ever .50 cents
about 170 days ago by _TheBlackSwan_
$long aapl stop 366
about 187 days ago by bprice1665
$EXPE...$LONG MAY BE A GOOD LONG TERM STRAT...BUT SHORT TERM... EXPOSURE TO A CHINESE CO. CANT BE SEEN AS A POS
about 190 days ago by RayGilliam
China Private RT @ScottKesslerSPCIQ $EXPE announced it added to its $LONG stake, $SNDA announced it’s being bought http://stks.co/1EfY
about 190 days ago by howardlindzon
$expe sht 26.33 Thomas cook blowing up...tight stop above 200 day...also bot more $long...
about 190 days ago by RayGilliam
Brean Murray Lowers PT on eLong to $20
Nov 15, 6:03AM Benzinga

Recent Quotes

Symbol Price Chg Chg % Market Cap
LONG 13.96 -0.02 -0.14% 471.85M
LON 1.159 -0.00 -0.03%
LOJN 3.30 +0.23 +7.49% 59.63M
LOGM 32.21 +0.99 +3.17% 791.40M
LOGI 10.77 +0.15 +1.41% 1.858B
LCC 12.62 +0.32 +2.60% 2.046B
LCAV 4.86 -0.13 -2.61% 91.66M
LBY 14.06 -0.11 -0.78% 288.51M
LBTYK 45.84 +0.39 +0.86%
LBTYB 47.50 -0.52 -1.08% 486.40M
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