### eLong (LONG)

14.48 -0.02  -0.14%   NASDAQ May 22, 8:00PM BATS Real time Currency in USD

# eLong Gross Profit Margin Quarterly:

72.04% for Dec. 31, 2012
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## eLong Historical Gross Profit Margin Quarterly Data

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Dec. 31, 2012 72.04%
Sept. 30, 2012 70.34%
June 30, 2012 75.06%
March 31, 2012 73.05%
Dec. 31, 2011 74.42%
Sept. 30, 2011 73.03%
June 30, 2011 74.08%
March 31, 2011 72.68%
Dec. 31, 2010 71.92%
Sept. 30, 2010 73.13%
June 30, 2010 72.09%
March 31, 2010 68.52%
Dec. 31, 2009 82.89%
Sept. 30, 2009 70.07%
June 30, 2009 71.12%
March 31, 2009 69.20%
Dec. 31, 2008 86.80%
Sept. 30, 2008 66.09%

June 30, 2008 67.02%
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Dec. 31, 2007 Go Pro
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A gross profit margin is the difference between sales and the cost of goods sold divided by revenue. This represents the percentage of each dollar of a company's revenue available after accounting for cost of goods sold.

If a company produces phones and earns \$32 million in sales but pays \$24 million for the items sold, then the company's gross profit margin would be (\$32M - \$24M) / \$32M = 25 percent.

Cutting costs result in higher gross profit margins. If a company sells phones for 500 dollars and the cost of the producing the phone is \$250, the current gross profit margin is 50 percent ((500-250)/500). If the company is able to reduce production costs from \$250 to \$200, the gross profit margin is 60 percent ((500-200)/500).

Note : Profit margins are very dependent on sector. Companies that sell bland potato chips may not have very high margins, but will sell a sizable quantity of potato chips. A company that sells consulting services will likely have higher profit margins, but sell lower quantities.

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## LONG Gross Profit Margin Quarterly Benchmarks

Companies
Ctrip.com International 74.15%
MakeMyTrip 35.02%
Expedia 75.25%

## LONG Gross Profit Margin Quarterly Rankings

 Overall 93rd percentile 535 of 8006 Sector 93rd percentile 49 of 726 in Consumer Cyclical Industry 87th percentile 7 of 54 in Leisure

## LONG Gross Profit Margin Quarterly Range, Past 5 Years

 Minimum 66.09% Sep 2008 Maximum 86.80% Dec 2008 Average 72.82%