Kraft Foods Group (KRFT)

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56.34 -0.59  -1.04% NASDAQ Apr 22, 8:00PM BATS Real time Currency in USD

Kraft Foods Group Gross Profit Margin (Quarterly):

42.05% for Dec. 31, 2013

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Kraft Foods Group Historical Gross Profit Margin (Quarterly) Data

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Dec. 31, 2013 42.05%
Sept. 30, 2013 33.82%
June 30, 2013 41.29%
March 31, 2013 33.06%
Dec. 31, 2012 25.94%
Sept. 30, 2012 34.20%
June 30, 2012 34.18%
March 31, 2012 32.54%
Dec. 31, 2011 28.10%
Sept. 30, 2011 30.49%
June 30, 2011 32.61%
March 31, 2011 34.44%

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About Gross Profit Margin

A gross profit margin is the difference between sales and the cost of goods sold divided by revenue. This represents the percentage of each dollar of a company's revenue available after accounting for cost of goods sold.

If a company produces phones and earns $32 million in sales but pays $24 million for the items sold, then the company's gross profit margin would be ($32M - $24M) / $32M = 25 percent.

Cutting costs result in higher gross profit margins. If a company sells phones for 500 dollars and the cost of the producing the phone is $250, the current gross profit margin is 50 percent ((500-250)/500). If the company is able to reduce production costs from $250 to $200, the gross profit margin is 60 percent ((500-200)/500).

Note : Profit margins are very dependent on sector. Companies that sell bland potato chips may not have very high margins, but will sell a sizable quantity of potato chips. A company that sells consulting services will likely have higher profit margins, but sell lower quantities.
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KRFT Gross Profit Margin (Quarterly) Benchmarks

Mondelez International 36.81%
Campbell Soup 35.69%
General Mills 34.56%

KRFT Gross Profit Margin (Quarterly) Range, Past 5 Years

Minimum 25.93% Dec 2012
Maximum 42.05% Dec 2013
Average 33.56%

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