Heelys (HLYS)

2.17 -0.07  -3.12%  May 29, 8:00PM Go Pro
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Heelys Return on Invested Capital: -8.07%

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HLYS Return on Invested Capital Rankings

Overall 16th percentile 3471 of 4158
Sector 11th percentile 321 of 363 in Consumer Goods
Industry 23rd percentile 16 of 21 in Textile - Apparel Footwear & Accessories

HLYS Return on Invested Capital Range, Past 5 Years

Minimum -10.08% Sep 2009
Maximum 19.84% Dec 2007
Average -3.53%

About Return on Invested Capital (ROIC)

ROIC is an acronym for "Return on Invested Capital", and it is a concept that doesn't have a fixed definition. In YCharts, it is the net income that a company earned as a percentage of all of the capital given to a company by shareholders and debt holders. It is a ratio that tries to answer the question: "If I gave $1 to this company, how much money could the company earn by investing that $1?" A ROIC of 5% means that the company can return $0.05 per dollar invested.

ROIC is often considered a more reasonable estimate of managerial performance than Return on Equity (ROE) because it takes into account investments by debt holders, which should be invested to increase net income.

It is also more reasonable than Return on Assets (ROA) because it only assumes that capital which was "invested" into the company can be used to earn income.
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HLYS News

Consumer Cyclical Sector Wrap
May 29, 4:40PM Fox Business
$HLYS filed latest Quarterly Report http://stks.co/3lqY
about 20 days ago by MarketBrief
Heelys, Inc. (HLYS) Posts Q1 Loss of 6c/Share
May 09, 4:11PM Street Insider
Consumer Cyclical Sector Wrap
May 03, 4:39PM Fox Business
Christmas Gift Fads: What About the Stocks Behind the Products? http://stks.co/1Yzt $DECK $VRA $SNE $HLYS $AAPL $MSFT $GOOG $GMCR $AMZN
about 167 days ago by ycharts
$LULU buying $HLYS going to create the BitchonSkates brand
about 180 days ago by britepathos
My value based portfolio is looking great pre market: $GCI $GLW $HLYS $SMSI
about 182 days ago by Gianluca_Ferrari
Heelys (HLYS) CEO Buys 22K Shares
Nov 18, 8:14AM Street Insider
$HLYS filed latest Quarterly Report http://stks.co/14Zw
about 202 days ago by MarketBrief
$HLYS looks like a fairly priced (maybe cheap) option. Of course, like an option, negative carry + time r real costs. Chartwell owns it.
about 214 days ago by longshorttrader
$CROX , oh no they are in business at $2.00 $HLYS $$
about 225 days ago by goingmakai
$CROX reminds me of $HLYS , remember Heelys? No longer in business the Fad faded , http://stks.co/f0s$$
about 225 days ago by goingmakai
$SKX to acquire $HLYS...? Wouldn't turn out that bad if they did!
about 260 days ago by Gianluca_Ferrari
I ran into a guy giving out 50 cents for free.I asked him what the catch was and he said "None,the market hates me."-His name is $HLYS $DJIA
about 267 days ago by Gianluca_Ferrari
HEELYS, INC. Financials
Aug 18, 1:05PM
Heelys reports Q2 EPS (4c)
Aug 10, 4:15PM FlyOnTheWall
@MarekFuchs Don't let daughter read your Tweet. "Daaaad. You're so embarrassing and Heely's was so yesterday". $SKUL is the new $HLYS
about 307 days ago by TheAcsMan
Fad footwear firm Crocs $CROX rises from the swamp of failure... can wheeled sneaker stock Heelys $HLYS follow suit? http://bit.ly/iWJwig
about 342 days ago by JeffReevesIP
Remember when $HLYS were all the rage? Saw a kid wearing some today. I had totally forgotten about them. Chart = fad
about 364 days ago by Attitrade
RT @marketfolly: Good post from Jonathan Heller showing how few net/nets there are right now: $VOXX $ADPT $MYRX $HLYS http://bit.ly/dZHNuP
about 421 days ago by abnormalreturns
Good post from Jonathan Heller showing how few net/nets there are right now: $VOXX $ADPT $MYRX $HLYS http://bit.ly/dZHNuP
about 421 days ago by marketfolly
$HLYS adding more to my long position here @ 3.4
about 541 days ago by tickertutor
$hlys great move from the originail 2.91 entry last week
about 551 days ago by danshep55
$hlys sold 1/2 +.35
about 553 days ago by danshep55
$HLYS http://chart.ly/hvcum5n Pocket Pivot Point
about 553 days ago by LoganTrader
$hlys doing well in crappy tape
about 553 days ago by danshep55
$hlys hod nice.
about 554 days ago by danshep55
$hlys just added 3 ......took down 30k wall .....lets see if more vol comes in for next leg up
about 555 days ago by danshep55
$HLYS kicking off holiday ad campaign for Nano.
about 558 days ago by tickertutor
$hlys been holding that support area 2.90 level since the retracement last week if it can take out that 2.95 hi from last week we can go
about 558 days ago by danshep55

Recent Quotes

Symbol Price Chg Chg % Market Cap
HLYS 2.17 -0.07 -3.12% 61.76M
HEB 0.278 +0.01 +2.96% 36.67M
HEAT 4.04 +0.00 +0.00% 15.59M
HE 27.47 +0.27 +0.99% 2.617B
HDY 0.80 -0.09 -10.12% 148.49M
HDSN 3.96 +0.11 +2.86% 91.55M
HDNG 9.89 +0.15 +1.54% 113.67M
HDG 38.28 +0.12 +0.32%
HDB 29.36 +0.76 +2.66% 22.18B
HD 49.78 +0.34 +0.69% 75.39B
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