Heelys (HLYS)

2.17 -0.07  -3.12%  May 29, 8:00PM Go Pro
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Heelys Performance

Historical performance is a good guide for the future, but it is imperfect. Pay attention to a company's history, but be realistic about what you can project into the future.

5 Year Total Returns Performance

Returns from price appreciation only give a partial view of the returns to an investor. This total returns chart shows the returns to an investor from both price appreciation and dividends (dividends are assumed to be reinvested)

Returns -93.04%
Total Returns -90.07%

1 Year Total Returns Performance Comparison

Here are Heelys's total returns compared to the market and some of its peers. High historical total returns are excellent - especially if you held the stock at the time - but returns can change direction quickly. To predict future performance, looking at the business is more important than looking at historic returns.

  • HLYS Total Returns
  • ^SPXTR Total Returns
  • DECK Total Returns
  • VRA Total Returns
1 month total returns YTD total returns 1 year total returns* 3 year total returns
HLYS -7.33% 16.22% 2.38% 16.85%
^SPXTR -5.89% 5.70% 1.18% 54.61%
DECK 12.74% -22.68% -36.37% 202.4%
VRA -9.01% -25.49% -51.99% -1.48%

* May differ from chart if one year ago today was not a trading day. Table uses the previous trading day as a base while chart uses the next trading day.

Fundamental Performance

Price vs Earnings

In the long run, the price and earnings of a company are correlated. If the two metrics are diverging, there should be a good reason why. Divergence without reason can signal danger or opportunity.

Price -93.04%
Earnings Per Share TTM -113.3%

Earnings Yield vs Dividend Yield

Yields show how much you are getting for the price you pay. For example, an earnings yield of 8% means that for every dollar you pay, you get 8 cents worth of current earnings. Take these numbers into account when buying to see if you are over-paying or getting a good deal.

Earnings Yield -10.23%
Dividend Yield 0.00%

Revenue and Earnings Growth

Revenues show how much the company is selling to customers, while net income is what remains for shareholders after the company pays its expenses. Revenue growth often persists over time, but net income is more fickle. Watch closely to see if revenue and income grow at similar rates.

Revenues TTM 33.18M
Net Income TTM -5.998M

Efficent Use of Assets

Profit margins show what percentage of every dollar of sales turns into earnings. Asset Uitlization shows how many dollars of sales a company gets for each dollar that the company invests in assets. Multiplying the two numbers together gives you Return on Assets which tells you approximately how efficiently the company invests money to earn more money.

Profit Margin -21.74%
Asset Utilization 0.4218

Reinvestment Strategy

Return on Invested Capital (ROIC) tells you how much income a company earned after investing $1 in its business. The Payout Ratio tells what percentage of the company's income it pays to shareholders instead of reinvesting in its own growth. Watch out for companies that pay out very little when their ROIC is low.

5 Year Average ROIC -0.0144
5 Year Average Payout Ratio -0.9308
Get Performance for

HLYS News

Consumer Cyclical Sector Wrap
May 29, 4:40PM Fox Business
$HLYS filed latest Quarterly Report http://stks.co/3lqY
about 20 days ago by MarketBrief
Heelys, Inc. (HLYS) Posts Q1 Loss of 6c/Share
May 09, 4:11PM Street Insider
Consumer Cyclical Sector Wrap
May 03, 4:39PM Fox Business
Christmas Gift Fads: What About the Stocks Behind the Products? http://stks.co/1Yzt $DECK $VRA $SNE $HLYS $AAPL $MSFT $GOOG $GMCR $AMZN
about 167 days ago by ycharts
$LULU buying $HLYS going to create the BitchonSkates brand
about 180 days ago by britepathos
My value based portfolio is looking great pre market: $GCI $GLW $HLYS $SMSI
about 182 days ago by Gianluca_Ferrari
Heelys (HLYS) CEO Buys 22K Shares
Nov 18, 8:14AM Street Insider
$HLYS filed latest Quarterly Report http://stks.co/14Zw
about 202 days ago by MarketBrief
$HLYS looks like a fairly priced (maybe cheap) option. Of course, like an option, negative carry + time r real costs. Chartwell owns it.
about 214 days ago by longshorttrader
$CROX , oh no they are in business at $2.00 $HLYS $$
about 225 days ago by goingmakai
$CROX reminds me of $HLYS , remember Heelys? No longer in business the Fad faded , http://stks.co/f0s$$
about 225 days ago by goingmakai
$SKX to acquire $HLYS...? Wouldn't turn out that bad if they did!
about 260 days ago by Gianluca_Ferrari
I ran into a guy giving out 50 cents for free.I asked him what the catch was and he said "None,the market hates me."-His name is $HLYS $DJIA
about 267 days ago by Gianluca_Ferrari
HEELYS, INC. Financials
Aug 18, 1:05PM
Heelys reports Q2 EPS (4c)
Aug 10, 4:15PM FlyOnTheWall
@MarekFuchs Don't let daughter read your Tweet. "Daaaad. You're so embarrassing and Heely's was so yesterday". $SKUL is the new $HLYS
about 307 days ago by TheAcsMan
Fad footwear firm Crocs $CROX rises from the swamp of failure... can wheeled sneaker stock Heelys $HLYS follow suit? http://bit.ly/iWJwig
about 342 days ago by JeffReevesIP
Remember when $HLYS were all the rage? Saw a kid wearing some today. I had totally forgotten about them. Chart = fad
about 364 days ago by Attitrade
RT @marketfolly: Good post from Jonathan Heller showing how few net/nets there are right now: $VOXX $ADPT $MYRX $HLYS http://bit.ly/dZHNuP
about 421 days ago by abnormalreturns
Good post from Jonathan Heller showing how few net/nets there are right now: $VOXX $ADPT $MYRX $HLYS http://bit.ly/dZHNuP
about 421 days ago by marketfolly
$HLYS adding more to my long position here @ 3.4
about 541 days ago by tickertutor
$hlys great move from the originail 2.91 entry last week
about 551 days ago by danshep55
$hlys sold 1/2 +.35
about 553 days ago by danshep55
$HLYS http://chart.ly/hvcum5n Pocket Pivot Point
about 553 days ago by LoganTrader
$hlys doing well in crappy tape
about 553 days ago by danshep55
$hlys hod nice.
about 554 days ago by danshep55
$hlys just added 3 ......took down 30k wall .....lets see if more vol comes in for next leg up
about 555 days ago by danshep55
$HLYS kicking off holiday ad campaign for Nano.
about 558 days ago by tickertutor
$hlys been holding that support area 2.90 level since the retracement last week if it can take out that 2.95 hi from last week we can go
about 558 days ago by danshep55

Recent Quotes

Symbol Price Chg Chg % Market Cap
HLYS 2.17 -0.07 -3.12% 61.76M
HEB 0.278 +0.01 +2.96% 36.67M
HEAT 4.04 +0.00 +0.00% 15.59M
HE 27.47 +0.27 +0.99% 2.617B
HDY 0.80 -0.09 -10.12% 148.49M
HDSN 3.96 +0.11 +2.86% 91.55M
HDNG 9.89 +0.15 +1.54% 113.67M
HDG 38.28 +0.12 +0.32%
HDB 29.36 +0.76 +2.66% 22.18B
HD 49.78 +0.34 +0.69% 75.39B
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