Discover Financial Services (DFS)

32.73 +0.11  +0.34%  May 25, 11:00PM Go Pro
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Discover Financial Services Total Return Price: 32.73

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DFS Total Return Price Range, Past 5 Years

Minimum 4.760 Mar 5 2009
Maximum 34.39 May 1 2012
Average 17.51

About Total Return Price

Total return price is a theoretical price that helps investors look at their returns over time, accounting for both price appreciation and dividends received rather than price alone. It is the best way to calculate the actual returns on a stock over a period of time.

YCharts' total return price assumes that all dividends were reinvested and that no taxes were collected on dividend payments. This follows Center for Research in Security Prices (CRSP) methodology.

When calculating the return on an investment, an investor should look both at the changes in the value of the stock price as well as the gains from dividend payments. For example, if you buy a stock for $10, its price appreciates to $15 and it pays a $1 dividend, and you sell it, you have made $5 from the change in price and $1 from dividends. This $6 increase is your total gain, and your total return is 60%.

The total return price helps you to look backward to determine an equivalent price that you would have paid to get the same returns from a stock that paid no dividends (also adjusted for splits). Let's look at the previous example again.

Assumptions:
Price paid (1/1/01): $10.00
Closing price (12/30/01): $15.00
Dividend Paid (12/31/01): $1.00
Closing Price (12/31/01): $15.00

Your total returns for the year: $6.00 or 60%

Calculating Total Return Price:

12/31/01:
Actual Price: $15.00
Total Return Price: $15.00
The most recent total return price is always equal to the current price.

12/30/01:
Actual Price: $15.00
Total Return Price: $14.00 = $15.00 x (1-$1/$15.00)
The $1 dividend was 1/15 of the value of the stock, so if you could have received the dividend immediately after buying the stock on 12/30/01, you could have paid $14 for the stock and had a stock worth $15 because of the dividend that was paid.

1/1/01:
Actual Price: $10.00
Total Return Price: $9.33 = $10 x (1-$1/$15.00)
This is exactly like the previous problem. We received 1/15th of the stock's value on 12/30/01, so looking back we need to remove this value from the historical total returns price.
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DFS News

some interesting longer term charts $WMB $V $TYC $FMC $CBS $CBE $DFS
about 6 days ago by carsondahlberg
3 Reasons to Sell American Express
May 22, 11:57AM Fool
Listen to $DFS Discover Financial Services at Deutsche Bank Global Financial Ser - live at 04:40 PM, ondemand after - http://stks.co/3vMG
about 8 days ago by earningscast
RT @geckojb Current Top 10 in my RS Scan: $ROST $HAIN $DFS $HIBB $DLTR $TSCO $DDS $CERN $ORLY $TCBI
about 8 days ago by rheetta
$DFS best cc co. and cheaper undervalued stock then $V or Mastercard plus pays a nice div
about 11 days ago by epime7heus
IV30(TM) GAINER $CLNE +71.66% $IQNT +31.63% $TWO +29.13% $ORLY +19.14% $KEX +18.86% $HLF +17% $DFS +16.56% $BBY +16.33% $LQDT +15.7%
about 12 days ago by livevol_pro
Despite Concern, Banks Give Student Loans the Old College Try
May 16, 12:12PM The Wall Street Journal
$DFS looking great for me.. My first buy tomorrow.
about 13 days ago by vjtweet
One Stock at the Top of its Class
May 15, 4:10PM Fool
US retail credit defaults drop to 2008 levels
May 15, 3:56PM Financial Times
@JackDamn watching $DFS as well. nice Inside Day today.
about 15 days ago by 1nvestor
Weekly. Basing in the box with Supp at 32. R at 34.75 $DFS http://chart.ly/lfa3pxl
about 17 days ago by 1nvestor
Notable stocks with a strong RS line. $LEN $FDO $LECO $DHI $DFS $MSA $GNC $EBAY $GRA $FLT
about 19 days ago by hertcapital
Second day in a row that $DFS is demonstrating that it can shrug off just about anything...strong.
about 22 days ago by hamboneMJ
RT @chessNwine: NEW POST: &quot;The Rules of the Duel&quot; http://stks.co/3fTV $AEO $CMG $DFS $IYR $MNST $QQQ $SBUX $SPY $V $XHB
about 25 days ago by 1nvestor
NEW POST: &quot;The Rules of the Duel&quot; http://stks.co/3fPQ $AEO $CMG $DFS $IYR $MNST $QQQ $SBUX $SPY $V $XHB
about 25 days ago by chessNwine
Stocks with strong RS. $RHT $TDG $DG $DFS $ENPH $FTK
about 26 days ago by hertcapital
Banks slash retailers' debit card fees
May 03, 5:12AM CNNMoney.com
@ldrogen Some pretty good stock symbols advertised on the boards in Ranger game $DNKN $DFS $PZZA
about 26 days ago by chartsmarter
$AXP $DFS $MA $V as a group are all near ATH. Wait for the market to come to you to buy. If u r holding &amp; they rip tomorrow, ok to sell some
about 26 days ago by DeidreZune
$AXP @ 5 year high, $DFS near highs, $MA dipping slightly ahead of $V earnings. Dips r buys in $MA $V. Secular solid growth.
about 27 days ago by DeidreZune
7 Stocks Hit 52-Week Highs http://stks.co/3bjQ My story via @TheStreet $INTC $VZ $EAT $LZB $PNC $DFS $CMCSA #52WeekHigh
about 28 days ago by azendrian
$DFS Sold 1/2 at 34.58 for +2 (posted entry).
about 28 days ago by TandoorGG
Will look to add to my $DFS position this week. Started a position on 4/18 ( posted entry 32.58)
about 29 days ago by TandoorGG
$DFS MACD Bearish Chart pattern Possible Trend Reversal RSI Bullish Up/Down volume under Distribution 50/200 day MA Bullish Support 32.48
about 29 days ago by MACDaddy
Discover | via @UpsideTrader http://stks.co/3Z9W $DFS
about 31 days ago by STNet
Sorry guys, that last link to my blog post on Discover should have been $DFS not DSC
about 31 days ago by upsidetrader
$DFS will go to $50
about 32 days ago by dudedrevon
$DFS I&#39;m a bit drunk but I see a nice fake-out and then now a break out of triangle, sweet!
about 34 days ago by BollingerBandit
$AXP http://stks.co/3Vcz A constructive chart 4 the Credit Card industry group. Many solid stocks in the grp. $DFS $FLT $ADS
about 34 days ago by hertcapital

Recent Quotes

Symbol Price Chg Chg % Market Cap
DFS 32.73 +0.11 +0.34% 17.35B
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