Baidu Return on Assets:
29.48% for March 31, 2013Baidu Historical Return on Assets Data
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| Data for this Date Range | |
|---|---|
| March 31, 2013 | 29.48% |
| Dec. 31, 2012 | 33.65% |
| Sept. 30, 2012 | 37.29% |
| June 30, 2012 | 38.38% |
| March 31, 2012 | 38.90% |
| Dec. 31, 2011 | |
| Sept. 30, 2011 | |
| June 30, 2011 | |
| March 31, 2011 | |
| Sept. 30, 2010 | 39.71% |
| June 30, 2010 | 36.54% |
| March 31, 2010 | 33.21% |
| Dec. 31, 2009 | 30.62% |
| Sept. 30, 2009 | 34.49% |
| June 30, 2009 | 34.91% |
| March 31, 2009 | 35.46% |
| Dec. 31, 2008 | 37.65% |
| Sept. 30, 2008 | 34.32% |
| June 30, 2008 | 31.61% |
| March 31, 2008 | Go Pro |
| Dec. 31, 2007 | Go Pro |
| Sept. 30, 2007 | Go Pro |
| June 30, 2007 | Go Pro |
| March 31, 2007 | Go Pro |
| Dec. 31, 2006 | Go Pro |
| Sept. 30, 2006 | Go Pro |
| June 30, 2006 | Go Pro |
| March 31, 2006 | Go Pro |
| Dec. 31, 2005 | Go Pro |
About Return on Assets
Return on Assets (ROA) shows the rate of return (after tax) being earned on all of the firm's assets regardless of financing structure (debt vs. equity). It is a measure of how efficiently the company is using all stakeholders' assets to earn returns.
Because ROA can differ significantly across firms, ROA is often used to compare a company over time or against companies that have similar financing structures.
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BIDU Return on Assets Benchmarks
| Companies | |
|---|---|
| Qihoo 360 Technology | 9.03% |
| SINA Corporation | 2.20% |
| Sohu.com | 4.62% |
BIDU Return on Assets Rankings
| Overall |
98th percentile 82 of 7593 |
| Sector |
98th percentile 16 of 905 in Technology |
| Industry |
93rd percentile 6 of 90 in Internet Content & Information |
BIDU Return on Assets Range, Past 5 Years
| Minimum | 29.48% | Mar 2013 |
| Maximum | 39.71% | Sep 2010 |
| Average | 35.08% |
