Baidu Inc (BIDU)
95.02
-0.56
(-0.59%)
USD |
NASDAQ |
Apr 19, 16:00
95.00
-0.02
(-0.02%)
After-Hours: 18:04
Baidu Gross Profit Margin (Quarterly): 50.16% for Dec. 31, 2023
Gross Profit Margin (Quarterly) Chart
Historical Gross Profit Margin (Quarterly) Data
| Date | Value |
|---|---|
| December 31, 2023 | 50.16% |
| September 30, 2023 | 52.70% |
| June 30, 2023 | 52.53% |
| March 31, 2023 | 51.35% |
| December 31, 2022 | 48.77% |
| September 30, 2022 | 49.99% |
| June 30, 2022 | 48.83% |
| March 31, 2022 | 45.28% |
| December 31, 2021 | 47.75% |
| September 30, 2021 | 49.48% |
| June 30, 2021 | 49.29% |
| March 31, 2021 | 46.68% |
| December 31, 2020 | 52.01% |
| September 30, 2020 | 54.61% |
| June 30, 2020 | 49.55% |
| March 31, 2020 | 34.85% |
| December 31, 2019 | 46.28% |
| September 30, 2019 | 41.67% |
| June 30, 2019 | 38.78% |
| March 31, 2019 | 38.49% |
| December 31, 2018 | 42.60% |
| September 30, 2018 | 49.59% |
| June 30, 2018 | 53.75% |
| March 31, 2018 | 52.63% |
| December 31, 2017 | 51.41% |
| Date | Value |
|---|---|
| September 30, 2017 | 49.76% |
| June 30, 2017 | 49.31% |
| March 31, 2017 | 45.34% |
| December 31, 2016 | 46.62% |
| September 30, 2016 | 49.29% |
| June 30, 2016 | 52.16% |
| March 31, 2016 | 52.19% |
| December 31, 2015 | 56.42% |
| September 30, 2015 | 59.31% |
| June 30, 2015 | 60.77% |
| March 31, 2015 | 58.14% |
| December 31, 2014 | 61.29% |
| September 30, 2014 | 62.51% |
| June 30, 2014 | 62.11% |
| March 31, 2014 | 59.59% |
| December 31, 2013 | 61.60% |
| September 30, 2013 | 65.37% |
| June 30, 2013 | 65.12% |
| March 31, 2013 | 64.83% |
| December 31, 2012 | 68.54% |
| September 30, 2012 | 72.86% |
| June 30, 2012 | 72.36% |
| March 31, 2012 | 70.67% |
| December 31, 2011 | 72.27% |
| September 30, 2011 | 73.51% |
Gross Profit Margin Definition
Gross Profit Margin is calculated using Gross Profit/Revenue. This metric measures the overall efficiency of a company in being able to turn revenue into gross profit and doing this by keeping cost of goods sold low. An analyst looking at gross profit margin might look for a higher gross profit margin relative to other comparable companies as well as a gross profit margin that is growing.
Gross Profit Margin (Quarterly) Range, Past 5 Years
34.85%
Minimum
Mar 2020
54.61%
Maximum
Sep 2020
47.92%
Average
49.29%
Median
Jun 2021
Gross Profit Margin (Quarterly) Benchmarks
| NetEase Inc | 61.99% |
| Tencent Holdings Ltd | 49.49% |
| Bilibili Inc | 26.15% |
| Meta Platforms Inc | 80.82% |
| Alphabet Inc | 56.47% |
Gross Profit Margin (Quarterly) Related Metrics
| Return on Equity | 8.08% |
| Return on Assets | 5.06% |
| Return on Invested Capital | 6.09% |
| Profit Margin (Quarterly) | 7.44% |
| Operating Margin (Quarterly) | 15.43% |
| Return on Net Operating Assets | 20.78% |