Bluefly (BFLY)

1.48 -0.02  -1.33%  May 25, 11:00PM Go Pro
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Bluefly Total Return Price: 1.48

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BFLY Total Return Price Range, Past 5 Years

Minimum 0.44 Apr 4 2008
Maximum 11.00 May 30 2007
Average 3.139

About Total Return Price

Total return price is a theoretical price that helps investors look at their returns over time, accounting for both price appreciation and dividends received rather than price alone. It is the best way to calculate the actual returns on a stock over a period of time.

YCharts' total return price assumes that all dividends were reinvested and that no taxes were collected on dividend payments. This follows Center for Research in Security Prices (CRSP) methodology.

When calculating the return on an investment, an investor should look both at the changes in the value of the stock price as well as the gains from dividend payments. For example, if you buy a stock for $10, its price appreciates to $15 and it pays a $1 dividend, and you sell it, you have made $5 from the change in price and $1 from dividends. This $6 increase is your total gain, and your total return is 60%.

The total return price helps you to look backward to determine an equivalent price that you would have paid to get the same returns from a stock that paid no dividends (also adjusted for splits). Let's look at the previous example again.

Assumptions:
Price paid (1/1/01): $10.00
Closing price (12/30/01): $15.00
Dividend Paid (12/31/01): $1.00
Closing Price (12/31/01): $15.00

Your total returns for the year: $6.00 or 60%

Calculating Total Return Price:

12/31/01:
Actual Price: $15.00
Total Return Price: $15.00
The most recent total return price is always equal to the current price.

12/30/01:
Actual Price: $15.00
Total Return Price: $14.00 = $15.00 x (1-$1/$15.00)
The $1 dividend was 1/15 of the value of the stock, so if you could have received the dividend immediately after buying the stock on 12/30/01, you could have paid $14 for the stock and had a stock worth $15 because of the dividend that was paid.

1/1/01:
Actual Price: $10.00
Total Return Price: $9.33 = $10 x (1-$1/$15.00)
This is exactly like the previous problem. We received 1/15th of the stock's value on 12/30/01, so looking back we need to remove this value from the historical total returns price.
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BFLY News

Bluefly, Inc. (BFLY) Widens Q1 Loss to 28c/Share
May 14, 7:16AM Street Insider
Bluefly Reports First Quarter 2012 Results
May 14, 7:15AM Business Wire
$BFLY forms bearish &quot;Symmetrical Continuation Triangle&quot; chart pattern. http://stks.co/3l26
about 18 days ago by RecogniaEvents
Bluefly, Inc. (BFLY) Swings to Q4 Loss
Apr 09, 6:45AM Street Insider
$BFLY filed latest Annual Report http://stks.co/3Fhj
about 51 days ago by MarketBrief
URGENT: $BFLY filed to delay releasing annual earnings results (SEC Filing Form NT 10K) http://stks.co/3Bod
about 55 days ago by MarketBrief
$BFLY CEO Resignation
about 115 days ago by Benzinga
Bluefly Announces CEO Resignation
Feb 02, 4:20PM Benzinga
Bluefly Announces Management Changes
Feb 02, 4:20PM Business Wire
Eyefly.com Launches Spring 2012 Collection
Feb 02, 1:10PM Business Wire
Bluefly rises 24.7%
Dec 01, 12:00PM FlyOnTheWall
$BFLY filed latest Quarterly Report http://stks.co/14uM
about 199 days ago by MarketBrief
Bluefly, Inc. (BFLY) Widens Q3 Loss
Nov 10, 7:06AM Street Insider
Bluefly Reports Third Quarter 2011 Results
Nov 10, 7:00AM Business Wire
Bluefly Introduces a New Diamond Collection
Oct 19, 7:01AM Business Wire
Bluefly rises 43.1%
Oct 05, 10:00AM FlyOnTheWall
Bluefly initiated with a Buy at Sidoti
Sep 26, 11:31AM FlyOnTheWall
Bluefly falls 11.1%
Sep 23, 10:00AM FlyOnTheWall
Rocket stocks im watchin tonight $RENN $BFLY. Get ready for lift off $$
about 290 days ago by divtastic
@howardlindzon, re: $NILE a lot of the very good value guys own $BFLY , could be a sleeper, very thin stock, but not problem for small specs
about 541 days ago by intelligent_speculator
Retail bankruptcy scorecard http://bit.ly/c2iNJn $BBI $BGP $BKS $BFLY $ZQK $ZLC $RAD
about 696 days ago by jpoggi
Tx to @aliciafashiona for calling @MPGatBluefly to my attn. Just added her to my Twitter list of CEOs. #MKT $BFLY
about 825 days ago by peteramckay
Lee Ainslie's Maverick Capital acquires $BFLY common stock http://bit.ly/6oV6qX
about 885 days ago by marketfolly
Bluefly raises $15 million (again) - http://www.businessweek.com/ap/financialnews/D9CNTPT80.htm $BFLY #ecommerce
about 887 days ago by jblukin
Bluefly raises $15 million (again) - http://www.businessweek.com/ap/financialnews/D9CNTPT80.htm $BFLY $ecommerce
about 887 days ago by jblukin
NASDAQ 3 biggest decliners: $ARRY -23.28%, $GRAN -21.58%, $BFLY -14.02%, Fueled by NASDAQ Last Sale http://bit.ly/datajunkies
about 992 days ago by datajunkies

Recent Quotes

Symbol Price Chg Chg % Market Cap
BFLY 1.48 -0.02 -1.33% 41.85M
BFK 15.08 +0.01 +0.07%
BFIN 6.94 -0.13 -1.84% 146.23M
BF.B 87.71 +0.34 +0.39% 12.82B
BF.A 85.30 +0.15 +0.18% 12.11B
BEST 0.2665 +0.01 +2.62% 7.339M
BCH 84.05 +0.83 +1.00% 12.18B
BCE 39.33 -0.03 -0.08% 30.50B
BCDS 4.98 -0.06 -1.19% 91.83M
BCAR 0.35 +0.00 +0.00%
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