Brightcove (BCOV)

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7.11 -0.39  -5.20%   NASDAQ May 22, 8:00PM BATS Real time Currency in USD

Brightcove Gross Profit Margin Quarterly:

65.96% for March 31, 2013
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Brightcove Gross Profit Margin Quarterly Chart

    Brightcove Historical Gross Profit Margin Quarterly Data

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    Data for this Date Range  
    March 31, 2013 65.96%
    Dec. 31, 2012 68.76%
    Sept. 30, 2012 68.41%
    June 30, 2012 70.19%
    March 31, 2012 68.09%
    Dec. 31, 2011 69.60%
       
    Sept. 30, 2011 68.36%
    June 30, 2011 67.70%
    March 31, 2011 66.53%
    Dec. 31, 2010 65.34%
    Sept. 30, 2010 65.72%

    About Gross Profit Margin

    A gross profit margin is the difference between sales and the cost of goods sold divided by revenue. This represents the percentage of each dollar of a company's revenue available after accounting for cost of goods sold.

    If a company produces phones and earns $32 million in sales but pays $24 million for the items sold, then the company's gross profit margin would be ($32M - $24M) / $32M = 25 percent.

    Cutting costs result in higher gross profit margins. If a company sells phones for 500 dollars and the cost of the producing the phone is $250, the current gross profit margin is 50 percent ((500-250)/500). If the company is able to reduce production costs from $250 to $200, the gross profit margin is 60 percent ((500-200)/500).

    Note : Profit margins are very dependent on sector. Companies that sell bland potato chips may not have very high margins, but will sell a sizable quantity of potato chips. A company that sells consulting services will likely have higher profit margins, but sell lower quantities.
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    BCOV Gross Profit Margin Quarterly Benchmarks

    Companies
    Akamai Technologies 67.29%
    Salesforce.com 78.03%
    NetSuite 67.65%

    BCOV Gross Profit Margin Quarterly Rankings

    Overall 90th percentile
    744 of 8005
    Sector 80th percentile
    187 of 954 in Technology
    Industry 51st percentile
    95 of 196 in Software - Application

    BCOV Gross Profit Margin Quarterly Range, Past 5 Years

    Minimum 65.34% Dec 2010
    Maximum 70.19% Jun 2012
    Average 67.70%