Activision Blizzard (ATVI)

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Activision Blizzard Gross Profit Margin (Quarterly):

56.92% for Dec. 31, 2013

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Activision Blizzard Gross Profit Margin (Quarterly) Chart

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Activision Blizzard Historical Gross Profit Margin (Quarterly) Data

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Data for this Date Range  
Dec. 31, 2013 56.92%
Sept. 30, 2013 74.67%
June 30, 2013 72.86%
March 31, 2013 68.58%
Dec. 31, 2012 61.31%
Sept. 30, 2012 71.82%
June 30, 2012 64.93%
March 31, 2012 68.94%
Dec. 31, 2011 47.48%
Sept. 30, 2011 68.57%
June 30, 2011 70.07%
March 31, 2011 68.81%
Dec. 31, 2010 37.96%
Sept. 30, 2010 53.15%
June 30, 2010 61.94%
March 31, 2010 59.25%
Dec. 31, 2009 35.00%
Sept. 30, 2009 51.78%
June 30, 2009 54.53%
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About Gross Profit Margin

A gross profit margin is the difference between sales and the cost of goods sold divided by revenue. This represents the percentage of each dollar of a company's revenue available after accounting for cost of goods sold.

If a company produces phones and earns $32 million in sales but pays $24 million for the items sold, then the company's gross profit margin would be ($32M - $24M) / $32M = 25 percent.

Cutting costs result in higher gross profit margins. If a company sells phones for 500 dollars and the cost of the producing the phone is $250, the current gross profit margin is 50 percent ((500-250)/500). If the company is able to reduce production costs from $250 to $200, the gross profit margin is 60 percent ((500-200)/500).

Note : Profit margins are very dependent on sector. Companies that sell bland potato chips may not have very high margins, but will sell a sizable quantity of potato chips. A company that sells consulting services will likely have higher profit margins, but sell lower quantities.
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ATVI Gross Profit Margin (Quarterly) Benchmarks

Companies
Electronic Arts 36.01%
Zynga 66.62%
Take-Two Interactive Sftw 39.92%

ATVI Gross Profit Margin (Quarterly) Range, Past 5 Years

Minimum 35.00% Dec 2009
Maximum 74.67% Sep 2013
Average 60.45%
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