### AOL (AOL)

44.44 +0.64  +1.46% NYSE Dec 6, 8:00PM BATS Real time Currency in USD

# AOL Gross Profit Margin (Quarterly):

25.42% for Sept. 30, 2013

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## AOL Historical Gross Profit Margin (Quarterly) Data

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Data for this Date Range
Sept. 30, 2013 25.42%
June 30, 2013 26.12%
March 31, 2013 26.97%
Dec. 31, 2012 29.26%
Sept. 30, 2012 28.10%
June 30, 2012 25.40%
March 31, 2012 27.35%
Dec. 31, 2011 31.66%
Sept. 30, 2011 25.16%
June 30, 2011 25.60%
March 31, 2011 29.47%
Dec. 31, 2010 36.56%

Sept. 30, 2010 39.24%
June 30, 2010 43.43%
March 31, 2010 45.10%
Dec. 31, 2009 39.96%
Sept. 30, 2009 41.20%
June 30, 2009 41.77%
March 31, 2009 43.96%
Dec. 31, 2008 47.98%
Sept. 30, 2008 Go Pro
June 30, 2008 Go Pro
March 31, 2008 Go Pro

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A gross profit margin is the difference between sales and the cost of goods sold divided by revenue. This represents the percentage of each dollar of a company's revenue available after accounting for cost of goods sold.

If a company produces phones and earns \$32 million in sales but pays \$24 million for the items sold, then the company's gross profit margin would be (\$32M - \$24M) / \$32M = 25 percent.

Cutting costs result in higher gross profit margins. If a company sells phones for 500 dollars and the cost of the producing the phone is \$250, the current gross profit margin is 50 percent ((500-250)/500). If the company is able to reduce production costs from \$250 to \$200, the gross profit margin is 60 percent ((500-200)/500).

Note : Profit margins are very dependent on sector. Companies that sell bland potato chips may not have very high margins, but will sell a sizable quantity of potato chips. A company that sells consulting services will likely have higher profit margins, but sell lower quantities.