McDonald’s: Forget Calorie Counts -- Let's Work on a Different Metric
That’s great for consumer choice, but it’s more public relations than meaningful information for investors. Here's what investors need to watch:
McDonald’s said that comparable sales rose 3.7% in August – 3% in the U.S., 3.1% in Europe, and 5.7% in Asia/Pacific, the Middle East and Africa. That’s a nice turnaround from July, when the U.S. was down 0.1%, Europe was down 0.6%, and the rest were down 1.5%.
McDonald’s attributed that bounce to value- and locally-oriented menus, as well as convenience. It doesn’t say healthy. That’s not going to bring it back in line with competitors like Yum Brands (YUM).
Filed under: Company News