McDonald’s: Forget Calorie Counts -- Let's Work on a Different Metric
McDonald’s (MCD) is going to start posting the number of calories in each of its menu items. That will reveal its most gut-busting offerings, like the 1,150-calorie Big breakfast.
That’s great for consumer choice, but it’s more public relations than meaningful information for investors. Here's what investors need to watch:
MCD Revenue Growth data by YCharts
McDonald’s said that comparable sales rose 3.7% in August – 3% in the U.S., 3.1% in Europe, and 5.7% in Asia/Pacific, the Middle East and Africa. That’s a nice turnaround from July, when the U.S. was down 0.1%, Europe was down 0.6%, and the rest were down 1.5%.
McDonald’s attributed that bounce to value- and locally-oriented menus, as well as convenience. It doesn’t say healthy. That’s not going to bring it back in line with competitors like Yum Brands (YUM).
MCD Revenue Growth data by YCharts
From the editors of YCharts.YCharts Pro Investor Service includes professional stock charts, stock ratings and portfolio strategies.
Filed under: Company News
Search Articles
Subscribe to YCharts Analysis
