Name a Famously Gadget-Happy Country Where Apple’s Sales Aren’t in Boom Mode
It seems like an eon ago, but the Japanese electronics industry used to rule the tech world. A former Sony (SNE) salesman reminded me two weeks ago that his former employer was once as red-hot as Apple (AAPL).
But times change, and now Japan’s electronics companies are struggling because they thought phones “were already smart enough,” says the Wall Street Journal. Now, of course, your phone (or tablet) is your all-purpose electronics gadget, game console, camera and television all in one. And Japanese electronics stores are filling up with smartphones from Apple and Samsung.
That said, Apple still has work to do. As of Apple’s most recent annual filing, Japan was its slowest-growing geographic area. Sales in Asia-Pacific region (Australia and Asian countries other than Japan) were up 174% to $22.592 billion. Sales in the Americas (North and South America). were up 56% to $38.315 billion. Sales in Japan were up only 37% to $5.437 billion. And Japan was just 5% of Apple’s total sales.