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How To Keep Your Kid Away From Your iPad And Earn a 3.8% Dividend Yield

by YCharts Staff July 09, 2012

Newborns these days are surprisingly digital. They chew on Apple (AAPL) iPhones, they watch Barney on their parents’ iPads. It’s all very cute -- but also annoying for parents who want their digital toys for themselves.

So parents are buying babies things like iPad cases that double as teethers. The New York Times writes about the digital toy trend, focusing on Fisher-Price, a unit of Mattel (MAT). The most fascinating part of this trend may be Mattel’s stock, which has bucked the economy's downturn and has a dividend yield of 3.8%.